Roy Lary Email & Phone Number

Ramat Gan, Il

I am designing complex CRM systems, Web & App solutions. My role involves simplifying intricate processes, creating intuitive user interfaces, and developing user-centered workflows. I work closely with cross-functional teams to design and implement functional specifications, wireframes, and high-fidelity prototypes, ensuring that each element aligns with the user’s needs and business goals.

Israel

- Leading the "Standardization" project, transitioning the website from local to global servers and “Elementor” pages to HTML & CSS, ensuring seamless integration and improved user experience- Managed, designed and implemented UX/UI design for 43" store screens, collaborating with a cross-functional teams to deliver high-quality, visually appealing interfaces.- Managing Decathlon’s Shopping App, leading user experience design improvements and feature enhancements.

As a UX/UI Designer, my main responsibilities are:• User Experience Design: Crafting user-friendly and responsive digital interfaces for the company's products, including the website and in-store digital screens, strongly focusing on enhancing the user experience.• Data-Driven Optimization: Analyzing website data and conducting user tests to identify opportunities for improvement in user flows and conversion rates, implementing design changes accordingly.• Cross-functional collaboration: Collaborating closely with development and data analysis teams to ensure seamless implementation of design solutions aligned with business goals and technical feasibility.• Design System Integration: Adhering to and contributing to the company's design system to maintain brand consistency while innovating to enhance user experiences.• Global Design Collaboration: Actively participating in collaboration with Decathlon's UX/UI designers worldwide, sharing insights and best practices to contribute to a cohesive global design strategy.As a Web Merchandiser, my main responsibilities are:• Homepage and Category Management: Strategic oversight of the website's homepage and category pages, ensuring an enticing and well-organized online presence.• Data-Driven Decision-Making: Utilizing web analytics to inform data-driven decisions, continuously optimizing content and product placements to enhance user engagement and conversion rates.

As a freelance graphic designer and social media manager for two local businesses, I am responsible for planning and designing all social media content, including posts, stories, menus, banners, and much more.In addition to design work, I manage the Facebook and Instagram accounts, publishing posts and messaging clients, as well as overseeing sponsored promotions.I was able to significantly increase client interactions and sales by dozens of percent.With a focus on eye-catching graphics and compelling messaging, I was able to successfully promote the business's offerings and build a strong online presence.

As a UX Designer at "TZUR - User Experience, Design" I managed multiple projects and conducted user research, creating wireframes and prototypes for mobile apps, software, and websites.

Israel

As a Lieutenant in the Artillery Corps, I served with Battalion 402 where I held several leadership positions and commanded on over 200 soldiers, commanders, and officers.As a platoon commander in the north of Israel, I led my team through rigorous training exercises and ensured they were well-prepared for any combat situation. I was also second in command in an artillery company, where I worked closely with the company commander to oversee the safe and effective deployment of artillery weapons and equipment.In my final role as Head of Military Operations for Battalion Reshef - 402, I was responsible for coordinating and overseeing all military operations for the battalion. This involved extensive planning and coordination with other units, as well as ensuring that all personnel were trained and equipped to carry out their roles effectively. Additionally, I managed the Gantt chart of the battalion and oversaw multiple projects to ensure their successful completion.

Psychology And Cognitive Science

Ux Design, User Experience