Lynxeye is a management consultancy focused on growth strategy, innovation and design.

The University of Manchester: Projects for non-profits and social enterprises -Provide strategic advice, review projectdeliverables, guide future consultants in delivering project objectives, and mentoring on consulting skills.

Leads the CI portion for operations in RWS (Attractions - Sea Aquarium, Adventure Water Park & Universal Studios Singapore): -Ensure data collection efficiency and accuracy.-KPIs for adhoc events surveys to validate performance and identify opportunities for similar events to increase attendance.-Bi-weekly, monthly and quarterly reports with insights for internal stakeholders to ensure business is operating at a desired level. -Managed ground team to ensure monthly quotas… Show more Leads the CI portion for operations in RWS (Attractions - Sea Aquarium, Adventure Water Park & Universal Studios Singapore): -Ensure data collection efficiency and accuracy.-KPIs for adhoc events surveys to validate performance and identify opportunities for similar events to increase attendance.-Bi-weekly, monthly and quarterly reports with insights for internal stakeholders to ensure business is operating at a desired level. -Managed ground team to ensure monthly quotas are met (e.g. minimum sample size, etc.).-Turning data into insight and actionable plans to drive business optimization and opportunities.Main scope of role is to identify RWS key audience and their needs. Adapting to the ever changing requirements from Guests in the industry and ensuring the business is agile in meeting them. Show less

Everyday humans make countless of decisions using system 1 and 2. At Behaviorally, I help to uncover how consumers shop and make decisions based on these two systems. Day to day, more than 70% of decisions were made through system 1. Therefore, trained in using system 1 to capture the FMOT and how companies can win in this area. Nevertheless, it is crucial to understand the trade off made (system 2) in consumers’ mind during their shopping journey too. Leveraging on these two… Show more Everyday humans make countless of decisions using system 1 and 2. At Behaviorally, I help to uncover how consumers shop and make decisions based on these two systems. Day to day, more than 70% of decisions were made through system 1. Therefore, trained in using system 1 to capture the FMOT and how companies can win in this area. Nevertheless, it is crucial to understand the trade off made (system 2) in consumers’ mind during their shopping journey too. Leveraging on these two systems, I’ve help different clients to grow their businesses through various packaging and omni channel solutions. Show less

Helps execute research projects independently from start to end which includes understanding client objectives, designing questionnaire, managing overall timelines (scripting, fieldwork, data processing and reporting) for clients mainly in the FMCG industries – food & beverages, personalcare, electronic goods, etc.Analysed consumer data through quantitative researches and express them into actionableinsights to answer clients’ issues and objectives.Fluent in English and… Show more Helps execute research projects independently from start to end which includes understanding client objectives, designing questionnaire, managing overall timelines (scripting, fieldwork, data processing and reporting) for clients mainly in the FMCG industries – food & beverages, personalcare, electronic goods, etc.Analysed consumer data through quantitative researches and express them into actionableinsights to answer clients’ issues and objectives.Fluent in English and Chinese. Completed multiple innovation research studies within JAPAC:• Usage & Attitudes (Segmentation) – Providing client with deeper understandings on the specific markets, consumer behaviour and needs. Identifying and uncovering opportunities (specific group of consumers) to target.• Product, concept and packaging – Validates new prototypes ability to penetrate a new market against competitor or if the new product/concept is ready to replace the current by setting different action standards.• Discrete choice / Conjoint modelling - identify the optimal package (e.g. resolution, RAM, chipset, camera functions, price, etc.) that will drive the optimal gain through forecasted volume sales and profit. Show less