Roy Menezes Email & Phone Number

Mumbai, Maharashtra, India

As Partner and Chief Creative Officer at Centrick, I spearheaded the company's growth by ensuring profitability, expanding our client base to international locations, and developing strategic partnerships to maximize the impact of our communication efforts.

Mumbai Area, India

In my role as Head of Interactive Design, Content, and Digital Innovation at DY Works, I spearheaded the creation of a seamless web presence for Kirloskar group and its subsidiaries, enhancing user experience and content management efficiency. By implementing cutting-edge technology strategies, I successfully reduced marketing budgets for dyworks.in, optimising online visibility and driving cost savings. Through innovative design thinking, I facilitated business transformation for top brands like Taj and PI Industries, revolutionising their online presence and customer engagement.

Mumbai

In my role as Digital Head at Sideways Consulting, I spearheaded award-winning campaigns for brands like Kia and Taj, increasing engagement by 3579% on Facebook and 334% on Twitter. I utilized UI/UX design practices to create immersive web interfaces and integrated verticals to drive revenue growth, achieving a 20% sales target for Borosil on Amazon platform.

Mumbai Area, India

In my role as Creative Director at Condé Nast India, I spearheaded the development of a non-editorial, branded content division for prestigious publications like Vogue, GQ, Traveller and Architectural Digest. I focused on maintaining high quality standards and building strong partnerships with both external and internal brands, resulting in successful collaborations and impactful branded content solutions.Key Highlights:• Developed an online fashion show using rotoscopy and VFX tools, showcasing innovative content creation techniques.• Created an online donation platform integrated with Amazon for Vogue Empower, driving engagement and support for the cause.

Mumbai Area, India

As the Senior Creative Director at OgilvyOne Worldwide in Mumbai, I led multiple teams to develop groundbreaking campaigns for renowned brands like Google, YouTube, Vodafone, and more. I spearheaded initiatives such as connecting Twitter to a bowling machine for Vodafone, enabling the nation to bowl one last ball to Sachin Tendulkar, and leveraging Google tools to provide an immersive experience of Delhi AutoExpo 2014 to audiences nationwide.

Mumbai Area, India

Key Role: To create innovations within the media that enrich user experiences and engagements while bringing a brand's proposition alive.Brands: Audi, Frooti, Cinthol, Hippo and Appy FizzKey HighlightsCreated the worlds first “Kinetic Energy Transfer System” that enabled users to transfer their energy to race a car on a virtual track“24 hours at Lemans” a campaign that enabled users to blow into their microphones to power a car thus learning about Audi’s Ultra Light Technology.Used packet detection via webcams to make every Hippo variant into a unique QR code. Now each packet told a story and then let you then make one free call to your mother on mothers day.

Mumbai Area, India

Key Role: Responsible for the entire creative output of the Mumbai office of Tribal DDB. I set up creative processes that pushed the team to think creatively, maintained synergy with mainline campaigns and converted briefs to ideas that not only worked for brands but also won numerous awards.Brands: Idea Cellular, Nike Football, Honda Hybrid, Virgin Mobile, MTV, Economic Times United Breweries and The Times of IndiaKey HighlightsMade the website that hosted an online racing game inspired by the iconic “Road Rash” call its visitor’s mobile number automatically, the second they fell off the bike. They then subscribed to a mobile pack that engaged them for 30 days across various online touch points for Idea Cellular. A web banner that connected two people anywhere in the world over a phone call for 3 minutes thus letting them live the proposition of Reliance Mobile, Go for it.

Mumbai Area, India

Key Role: Possibly, the first digital hire in a full service mainline agency across the country. As a single resource, I converted briefs to ideas, identified vendors for execution and delivery, negotiated costs and ensured a quality and timely delivery of all campaigns. Brands: Tourism Ireland, Tata Sky, Legrand, Phoenix Market City, Mid Day, HPCL, Louis Vuitton Moët Hennessy (LVMH), Mercury Travels and Plus Mobile Key HighlightsWas given a revenue savings target for the year, I achieved it in 3 months and on a single media plan.

Mumbai Area, India

Key Role: Managed a team of 27, to deliver web experiences that were beyond the normal and expected. Manage day to day allocation of work, studio WIP reports, recruiting and timely appraisals. Oversaw costing for all work outsourced to ensure profitability and developed systems to enhance internal coordination and seamless work flows.Brands: Colgate Palmolive, Sahara Filmy, Godrej, H&R Johnson, HSBC and Maruti SuzukiKey HighlightsJoined WebPercept, as an Associate Creative Director and was promoted to Joint Creative Director and then to Creative Director in a span of a year.

Mumbai Area, India

Key Role: Charged with entire creative output across print and online while working closely with the in-house technical and implementation teams to ensure strong usability, secure customisation for web interfaces that could be changed and updated in almost real time for the American supplier and gifting market. Brands: BIC, Supermatic, Shepenco and MagiixKey HighlightsWorked on the UI/UX for Magiix, a comprehensive editorial-to-design workflow solution that linked to an off-shore, on-demand design studio for the publishing industry.

Mumbai Area, India

Led Design at a leading graphic and print studio and animated key sequences for a Marathi channel. I also collaborated on a website for Marg with Professor Kirti Trivedi of IDC at IIT Mumbai. Achieved seamless integration of design elements across various projects. Developed strong skills in graphic design and animation.