Membiela is a seasoned transformational multicultural marketing professional, with specialization in patient experience and business development, whose passion for keeping the voice of the consumer is at the epicenter of all business development and branding strategies. Along her career path, her focus has also been to bloom new leaders in the healthcare space. Guiding organizations and people to understand and embrace change have been a trademark of her professional path.Her career legacy has touched and developed market presence for two of South Florida’s most eminent healthcare systems, a Medicare Advantage enterprise, two local newspapers, and a myriad of other international brands. Most importantly, she has developed and supported hundreds of individuals in their pursuit for career advancement and personal growth. This latter being the most satisfying accomplishment of her professional track.Membiela is a respected civic and business leader in the State of Florida, and she has been recognized frequently for her community contributions. She is a speaker and facilitator on topics relating to healthcare marketing, leadership, public information, business development, career empowerment, and diversity.