Roy Peled Email & Phone Number

Spain

Tel Aviv, Israel

WSC Sports, the pioneer in AI-powered sports content technology, empowers the NBA, ESPN, YouTubeTV, LaLiga and 450 other sports organizations to connect with their fans through AI-tailored sports content experiences. WSC Sports' platform automates the creation, management, and distribution of content, enabling sports rights holders to expand reach, grow.

Tel Aviv - Jaffa, Tel Aviv District, Israel

• Idomoo specializes in advanced personalized (data-driven) videos technology, delivering innovative marketing solutions in order to maximize the brand's awareness, client’s engagement, and digital revenues.
• Established the company Sports department – leading projects with major sports organizations such as FC Barcelona, Dallas Mavericks, Arsenal, Sport1 Media etc.
• Managed the global official partnership with Facebook and Lead the Facebook Dynamic Video Ads business unit
• Strategically managed revenue generation endeavours, including the development of forecasts, divisional pipeline strategies and shareholder business reports.
• Effectively collaborated internally with risk management, operations, credit & legal to meet compliance protocols and maximize clients' experience.
• Initiated and developed new Partner relationships, providing strategic alliances and business opportunities

Israel

Tel Aviv

• Maccabi Tel Aviv FC is the biggest and most awarded football organization in Israel.
• Managed operational activities of events and implemented key retention strategies (Match day experience – Stadium fan activities \ Event management (UEFA Champions League)
• Lead new integrated marketing initiative, ensuring all marketing programs are aligned across the web, retail, catalogue, direct, grassroots that helped in achieving an all-time revenues record of merchandise sales in.
• Efficiently coordinated and implemented retail marketing campaigns (online & offline)
• Built offline tracking to utilize CRM and lead nurturing data to measure and drive online performance

Israel

• Sports Academy is an official institute by the Israeli Sports Department for training professional sports instructors and coaches.
• Designed go-to-market strategies for multi-touch online advertising campaigns
• Expanded enrollment by 400% nationwide since 2010 and achieved increased website traffic by 600% since 2011
• Provided leadership and training to multiple parts of the organization regarding sales contracting, service programs and creative account strategies.
• Managed strategy and execution of the opening of 2 regional offices
• Responsible for cultivating an increased network of professional athletes and coaches

Israel

• As a content editor I was required to manage, search and communicate sports-related data while performing under an intense deadline-driven work environment. Deep acquaintance with the global sports world was needed and.
• Wrote, edited and updated content for all sports sectors
• Ensured quick editing & tagging of content

Israel

As a sports journalist I've been required to generate high level of sport related content while maintaining creativity and a widespread network of professionals in the Israeli sports industry.

Master'S Degree, Sport Management

Class board representative

Social Media Specialist

Bachelor Of Arts (B.A.), Digital Communications