Brand General Director
CurrentThe brand contributes 17% of the company's total sales and generates 40% of the total EBITDA.Leading an 800 people staff, its leaders, managers, and fellow supervisors to organize operations and achieve the company's goals.Working closely with organizational leadership and the board of directors to strategically affect the operational direction.Developed and implemented KPI's to generate balanced score card to help improve the brand's profitability.Direct involvement with daily operations while overseeing multiple locations to foster increased productivity.Redesigned all of the brand's menu strategies and product concepts. Implementation of new sales channels for the company, including dark kitchens, delivery systems, and online stores, increasing restaurant revenues during the pandemic lockdown.