• Managing & executing high scale projects – Leading a team that serves as the main omni-channel marketing contact for cross-functional initiatives that span across the different bank divisions.• Team Management – Building teams with strong problem solving skills. Defining missions, overlooking the execution, providing assistance to challenges along the way & giving performance feedback.• Driving partnership and collaboration with internal teams and leaders across various business partners within the bank and with different media platforms: advertising agencies, branding experts and PR firms in order to achieve pioneering breakthrough projects.• Briefing, motivating and overlooking the advertising agencies to make sure the brand is provided with a premium service and ensure delivery of the highest level of creativity.• Defining quantitative & qualitative goals, consolidating measurement & control methods and reviewing achievements over time using various tools.