• Led the development and overall execution of LifeLabs' 2022 Employee Engagement framework resulting in the creation of new signature initiatives and an unprecedented increase in the the Employee Net Promoter Score Survey • Created and instituted an Employee Engagement Dashboard for LifeLabs' Board of Directors that measured several key engagement metrics, including results from a recently conducted company-wide Employee Pulse Survey • Developed LifeLabs' labour relations crisis communication plan to support senior leaders • Played a leadership role in the development of communication materials for LifeLabs' cyber-security awareness program, which resulted in five phishing simulation campaigns

• Launched a new CEO video communication channel, utilizing a new medium to reach employees across the country, requiring the creation of an internal video production unit • Actively supported the creation and implementation of crisis communications strategies • Collaborated with colleagues to successfully launch a new patient portal which affected over 5 million users • Supported the national rollout of milestone campaigns such as the Data Protection Campaign which achieved 100% compliance

• Built, developed and executed organization’s marketing strategies• Proactively identified reputational issues for the executive team and developed key messaging and potential communication cascades • Rebranded the organization’s Youth Advisory Committee to leverage national branding opportunities • Represented the organization on the National Marketing and Communications task force comprised of the top 10 United Ways based on revenue

Responsible for developing and executing the stakeholder engagement strategy for target audiences that included: Corporate Executives, Millennials and Youth.Developed a strong relationship with the local Rogers TV station that resulted in weekly segments on Talk Local, a primetime talk show highlighting local initiatives.Facilitated media interviews for the organization’s executives which required the preparation of briefs on the topic to be discussed.Developed and facilitated presentations outlining the mandate of the organization. Represented the organization during community consultations and working groups.

Managed and created new community linkages and partnerships through networks and coalitions representing the organization at: the Regional Diversity Roundtable and the Brampton Springdale Service Provider Network among others.Executed all three of the working group’s work plan ensuring they align with the organization’s mission and reflected the results and indicators for the organization’s annual collective impact report.Worked with the Regional Municiaplity of Peel & the Peel Data Centre to develop a roll-out plan for a digital portal. I was responsible for developing the training modules and soliciting feedback for the continuous improvement of the tool.Developed digital newsletter content, Social Media content (Twitter, Instagram & LinkedIn) to market the work & impact of the organization .

As a Campaign Manager I was proud to work with over 80 organizations within the Finance, Technology & Communications, Insurance, Engineering, and Professional sector. Working with the dedicated volunteers at these organizations to develop and implement campaign plans to raise funds to support critical services across York Region. During the fall campaign I had the privilege of managing a campaign representative to support our efforts. During my time with United Way York Region:- Involved with the transition to the Andar 360 donor database and was the co-chair of the internal committee - Successfully customized & launched the first & largest national campaign on United Way York Region's epledge system to date- Part of a team that achieved over $48 Million for the York Region Community Fund