Roy’s career is characterized by repeatedly innovating and building revolutionary solutions and companies. He began his career in the Israeli intelligence, where he received a distinguished prize for an R&D project. Roy went on to found his company AlmondNet and built it into a recognized leader and pioneer of online behavioral, targeted advertising and identity resolution solutions. Its two subsidiaries Datonics and Intent IQ are also category leaders and were first-to-market. Datonics is an online data collection and distribution market leader. Intent IQ is an identity resolution provider across the different screens (computer/mobile/TV).Being among the first to recognize that online advertising had to be buffered by consumer consent, Roy developed several privacy-friendly solutions, including developing and evangelizing “Enhanced Notice”, which was adopted as the standard privacy solution by the NAI and the rest of the online advertising industry.Roy’s track record further includes more than 170 granted patents that are licensed by some of the biggest companies in the online advertising sector. Roy holds an MBA and an M.Sc. in Electronic Engineering, and he is an IEEE senior member.