Roy Spence Email & Phone Number

Co-founder and Chairman of GSD&M, a leading marketing communications and advertising company. Co-founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. A Gallup Senior Adviser and expert on Purpose. Co-author of the Wall Street Journal bestselling book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.”It was 1971, and four recent University of Texas graduates decided to start an advertising agency in Austin, Texas -- then a funky little college town known primarily for hippies and armadillos. Roy Spence was one of them. He went down to the bank to borrow $5,000 and the loan officer asked, “What is your business plan?”Roy was frozen and then finally said, “Well let’s see. We want to stay together, stay in Austin, make a difference and some money, too.” He got the loan.45 years later, Roy and his partners are still together, still in Austin, still trying to make a difference and make a little money, too. Roy signs every letter with the words, “Ride at Dawn.” That’s not just a sign-off, it’s a three word manifesto -- a call to action to live life to its fullest.Roy and his partners built GSD&M into a marketing, advertising and idea machine. Flying with Herb Kelleher, founder of SWA. Riding with Sam Walton, founder of Wal-Mart. Driving with BMW and The PGA TOUR. Plowing with John Deere. Defending freedom with the United States Air Force. Advising Presidents of the United States. Donating time and talent to create compelling Public Service Awareness ads to mobilize good will to help people in the moments that matter the most like Katrina, the earthquake in Haiti and the terrible floods in Baton Rouge. Roy’s passion is entrepreneurship -- “the miracle of America.” He deeply believes that when America is at her best it does not matter what your last name or zip code is. If you can Dream it, you can Build it.

Listed skills include Marketing Communications, Marketing, Strategic Planning, Strategy, and 20 others.

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  The University Of Texas At Austin