Whether you are a start-up with a new idea or have an established line in need of an extension, we understand that thoughtful Product Design is more than just lighting the fire of innovation. It’s a process of discovering hidden needs and crafting solutions that celebrate your unique story. A process dedicated to developing ideas that are an extension of your brand. A process that delivers products your customers and followers expect. Helping you carry it forward.

An independent product design and development house focused on building innovation and brand craving in lifestyle, sport, outdoor, action sport, technical, cycling, recreation, travel, equipment, everyday objects.

Wrenching bikes and tuning skis full time and on the side for 10 years!

What gets us fired up is the process of DISCOVERY. Plugging into the big picture is a vital first step to uncover specific problems and the connections they have with each other. It's an understanding that's at the core of delivering accurate and functional solutions that resonate and feel good.

Graphic Design and Brand Management

Design and Development