Roy Tzayag Email & Phone Number

Israel

• Studio Management• Monetization • Product

* Researching the market to locate potential cooperation candidates* Recruiting new partners, negotiating deal terms and following up on integration process from start to completion* Identifying key partners and enhancing current collaborations* Competitive intelligence - Identifying new trends and market possibilities in the mobile and web monetization and video advertising niches* Managing the business, content and technical operations, both onshore and offshore * Heading and handling the company's monetization and video strategy

* Managing the Mobile and Web monetization strategy on the company* Product Marketing* Providing analysis and recommendations to drive the optimization of in-app and ad revenue* Assessing new monetization opportunities and products * Performing Market analysis and working with the creative and UA teams, on optimizing and enhancing company campaigns * Managing the pricing schemes for the company's products (Mobile and Web)* Collaborating with product and development teams, on efforts to increase user retention and engagement* Conducting ASO research and providing recommendations* Managing Data-Driven analysis on company products, using various Reporting & Analytics tools

* Managing and leading mobile development teams* Managing games monetization and retention strategies* Defining and creating the mobile applications strategy across various channels* Business Development- Building budgets,acquiring content, reaching out to publishers and advertisers* Games Production and Product Management- Writing GDD's, producing games and locating quality content* Building and maintaining relationships with game developers worldwide* Locating new opportunities and markets for distribution* Gamification Product Manager- Planning and launching a Gamification experience in our products* Creating and Managing our Social Media channels (Youtube, Facebook and more)

Writing Game and website concepts, specifications, GDD's and mock-ups.Project management- Managing the creative and technical development of the game while working with various studios, developers and artistsGame and website analysis using tools like Google AnalyticsManaging Game economy, Monetization and ConversionsContent Business DevelopmentManaging websites SEO activity

Petah Tikva, Il