Roy Van 'T Zand Email and Phone Number

Customer Base Marketing, KPN Mobiel

Reported to the Senior Director of International Marketing.Experienced Multichannel Marketing Manager for Groupon Local Experiences, Products and Travel Business. Accountable for the performance of Germany, responsible for leading the marketing strategies and agenda across Managed, Paid and Social channels.• Lead the Marketing Strategy in Germany.•Developed and managed quarterly marketing plans and promotional events across all channels (Display, SEM, Email, Mobile, Web, Social, Affiliates).• Lead the execution and coordination of country marketing calendar & events on different channels with cross-functional teams (e.g. Creative, Channels, Operations teams, Sales)• Delivered supply insights and expectations for stakeholders across the business.• Collaborated with International Business Leaders to align supply with all Marketing plans and program.• Managed performance reports to country manager communicating achievements, challenges, and proposed improvements.• Managed COOP and trade-off paid placements in collaboration with sales teams.• Managed successful partnerships with brands including adidas, Movie Park Germany, Apple Music, HelloFresh• Responsible for driving customer growth and activation.

• Lead the Marketing Strategy in Belgium & Netherlands.

Country lead for optimizing performance in terms of revenue, with a focus on online marketplace supply and demand, conversion, pricing, online marketing, merchandising campaigns and overall inventory strategy setting for Local Experiences business.• Marketplace owner: final decision maker on pricing and commercial viability of online inventory across both markets.• Planning, structuring and marketing of local deals for the Netherlands. Designing, analyzing and implementing strategies for merchandising, marketing and revenue optimization. • Online marketing: Generate traffic and revenue through Search Engine Marketing (SEM), e-mail and mobile app marketing.• Set the sourcing and quality strategy of full Belgium & Netherlands sales teams working with a team over 30 sales reps.• Leading, coaching and developing the Junior Revenue Managers to deliver for their respective markets.• Developed and executed site merchandising and content strategies to drive sales.

• Regional Marketplace owner, Final decision maker marketplace inventory and revenue for Noord-Holland, Zuid-Holland and Flanders,

• Regional Marketplace owner, Final decision maker on marketplace inventory and revenue for Zuid-Holland and Zeeland and set inventory strategy for local sales team

Monitor the sales floor and leading a team of 14 focused on delivering high quality customer service and experience.

PFD Media Group is a publishing business, which specializes in working with UN agencies, intergovernmental organisations and international associations. It produces its own market leading journals, magazines and websites in urban development, travel, tourism and development finance.I conducted market research for a product and marketing strategy of a new online publication and wrote an advisory report for management.• Conducted surveys among potential users, analyzed data and identified how to deliver value.• Gathered and analyzed competitor research and identified ways for product differentiation.• Performed bench marking to determine price strategy• Created contact information databases of potential advertisers used by sales department.

Since the founding in 2003, Q&A Research & Consultancy has grown into a leading consultancy partner in the retail industry. With a young, passionate team with professional retail experts, Q&A helps their clients every day to perform better in the dynamic retail environment.I managed a project called ‘RetailGids’ which included conducting research on the largest Dutch retail companies and integrating this content into a physical booklet and online app.• Managed to reduce project execution time from 14 weeks to 10 weeks by directly contacting retailers to obtain hard to find information.• Created a business intelligence database of over 200 Dutch retail companies.• Performed secretary tasks during negotiations with a proposed retail expert partnership.