Roy Cheng Email & Phone Number

Toronto, Canada Area

- Designed solutions for many clients including Second Cup, Delta Hotels & Resorts, Ontario Lottery and Gaming Corporation, Nestlé Canada, Boston Pizza, Cineplex, and many more- Some highlights include:• Full redesign of a client's website to include an improved product page, social media, and loyalty program section, which resulted in a 35% increase of consumer traffic to the site• Created a new homepage and navigational header for a client after presenting them a competitive analysis, resulting in a notable increase of traffic through the homepage to their sales engine• Designed a cross platform (Apple iOS, Android, Blackberry) mobile and tablet app for travelers to find interests and attractions near them, which became a Top 25 download within its category at the Apple App Store soon after launch- Solutions often incorporated elements of: responsive or adaptive layouts, mobile or tablet app design, CRM or Loyalty program strategies, Social Media strategies, Search Engine Optimization (SEO), Google Analytics tagging strategies, and AODA (WCAG 2.0) Web Accessibility compliance- Conducted stakeholder interviews, performed competitive analysis research, developed use cases, user stories, and user flow diagrams, created wireframes and functional specifications, and helped test solutions- Mentored and oversaw new employees and co-op students transitioning into the Business Analyst and UX Design disciplines- Experience with Balsamiq Mockups, Axure RP, InVision, Visio, and Adobe Photoshop

Toronto, Canada Area

- Developed responsive websites for clients across many industries- Created cross-platform mobile and tablet apps (Apple iOS, Android, Blackberry OS)- Front-End Technical Lead on various projects- Worked closely with Creative, Business, and Back-End Development Leads to develop a rich experience throughout each product- Experience with HTML, JavaScript, JQuery, CSS, CSS3, AJAX, JSON, XML, PhoneGap

Toronto, Canada Area

- Joined Mythum to develop a new avenue of business involving user interaction through SMS messaging; a user could an SMS message to a short code and have it displayed real-time on live television, or vote for an event outcome- Worked with several major broadcast and event clients to gather requirements, and develop an interactive solution to increase user engagement and garner social media attention- Major events received upwards of 15,000+ SMS messages within a few hours- Experience with Viz Artist to create 3D animated scenes for showcasing Call-To-Actions (CTA)

Toronto, Canada Area

- Analyzed, optimized, and tested mortgage and credit lending software for several clients to ensure their products met a high standard of quality before use by end users- Collaborated with Business Analysts to develop test strategies, test plans, and test cases- Experience in Agile and Waterfall development methodologies- Clients included Bank of Montreal, Sapient, Filogix, and Basis100