Roy Wollen

Roy Wollen Email and Phone Number

Metrics are the language of Marketing leadership @ Northwestern University Medill School
About Roy Wollen

Roy Wollen is a Metrics are the language of Marketing leadership at Northwestern University Medill School. He possess expertise in integrated marketing, marketing strategy, digital marketing, analytics, marketing and 42 more skills. Colleagues describe him as "I have had the privilege of working with Roy on two significant projects during my tenure as the Marketing Director at West Marine, and I can confidently say that he is an invaluable asset to any organization seeking expertise in Marketing and CDP solutions. Roy's deep knowledge and understanding of the complex world of Martech were evident from the very beginning. We engaged him to assist us in creating an RFP for a new CRM agency and CDP solution. Roy possesses the unique ability to take a complex, multifaceted challenge and break it down into manageable steps. His patience and guidance throughout the process were invaluable. On a personal note, Roy has been more than just a professional consultant. He has also been a bit of a mentor, providing guidance and sharing his wealth of experience. His insights and advice have been instrumental in my own growth in the field. If you are a business looking to transition to a CDP and achieve remarkable marketing ROI, I wholeheartedly recommend Roy. His expertise, dedication, and strategic thinking will undoubtedly make a significant impact on your organization's success." and "Roy's work on our project has been impeccable and indispensible. Roy's and his team have provided us with data insights that we would not have seen without thier help. They have been patient and responsive and all deliverables have been on time and on budget. Roy and his group have tremendous initiative and were constantly recommending and suggesting new and creative ways to achieve greater results. Working with them has been a true pleasure; Roy is a great partner to have on any project."

Roy Wollen's Current Company Details
Northwestern University Medill School

Northwestern University Medill School

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Metrics are the language of Marketing leadership
Roy Wollen Work Experience Details
  • Northwestern University Medill School
    Director Of Client Engagement (Custom Programs) And Lecturer
    Northwestern University Medill School Sep 2017 - Present
    Evanston, Il, Us
    I teach Marketing Metrics to full time and professional Masters degree studentsMy focus is Marketing Finance and proving the value of Marketing as an investment.
  • Hansa Marketing Services
    President
    Hansa Marketing Services Jan 2010 - Present
    Chicago, Il, Us
    I manage a Customer Data Platform agency with a focus on customer data, email marketing, Persona research and analytics
  • Depaul University
    Adjunct Faculty
    Depaul University Feb 2010 - Oct 2018
    Chicago, Il, Us
    I was an adjunct at DePaul, teaching continuing education students marketing planning, marketing communications, ROI and digital marketing strategy
  • Database Insight, Inc.
    Managing Consultant
    Database Insight, Inc. Jan 2005 - Dec 2009
    This was an exciting time in my life when I left Experian to start my own consulting practice, which was bought out by Hansa in 2010
  • Performics
    Data Warehouse Product Owner
    Performics Apr 2006 - Nov 2007
    Paris, Fr
    Thanks to Tom Collinger, I spent 2 years at one of the best search agencies in the industry. My role was as product owner for their BI reporting and data warehouse initiatives
  • Experian
    Director
    Experian Nov 1991 - Apr 2005
    Costa Mesa, Ca, Us
    I started at Direct Tech in 1991, which was acquired by Experian in 1997. I was Assistant to the Chairman Tom Newkirk who taught me pretty much everything I know. After the acquisition, i moved from Albany NY to Schaumburg IL to work for Rick Courtheoux then Chandos Quill then Leo Sterk, all great bosses
  • Bloomingdale'S
    Database Analyst
    Bloomingdale'S 1990 - 1991
    New York, Ny, Us
    I worked for THE John Hayes at Bloomingdale's By Mail, a mentor and catalog marketing visionary. Rest in Peace John, thank you for everything you did for me
  • Hp
    Database Analyst
    Hp 1988 - Dec 1990
    Palo Alto, Ca, Us
    I enjoyed my time in Silicon Valley; loved it so much I left (why did i do that?)
  • Ibm
    Immersion Quarter At Northwestern
    Ibm Jun 1987 - Sep 1987
    Armonk, New York, Ny, Us
    As part of my Master's degree education at Northwestern, I spent a summer at IBM's new internet division called Prodigy in the summer of 1987. The system was impossible to use, the lawyers had a field day and i had to wear a suit every day. Other than that, it was thrilling to see in the internet in its infancy
  • Ogilvy & Mather
    Senior Assistant Media Planner
    Ogilvy & Mather 1985 - Jun 1986
    New York, Ny, Us
    I tried very hard to like working at Ogilvy but was very disappointed in the end. It was a combination of my immaturity as a business person plus a toxic work environment. The best part was when John Jessey told me about Medill and encouraged me to leave and go to grad school; thank you for changing my life John
  • Couponomics, Inc
    Marketing Director
    Couponomics, Inc 1981 - 1983
    Larry Krampf started this company right after Rutgers; he hired me to be his marketing person. He had a great idea and a lot of energy for this sales incentive company. We gave big agencies a run for their money pitching clients like McDonald's
  • Rutgers Daily Targum
    Associate Business Manager
    Rutgers Daily Targum Sep 1978 - Aug 1980
    I worked at the Daily Targum during most of my college years. I started as an editorial cartoonist, then became Editorial Page Editor, ran for Editor-In-Chief but lost by two votes. I ended up working for Dave Farber who was a great Business Manager of the Targum, and this started my career in advertising before i graduated from college
  • Howard Johnson
    Short Order Cook
    Howard Johnson Jun 1979 - Jun 1979
    Us
    I only lasted three shifts at Howard Johnson's. I worked for Marc Rosenberg and had a blast. But in the end, i quit because i couldn't get up that early.
  • Lesco Leathers
    Factory Worker
    Lesco Leathers Jun 1978 - Aug 1978
    I worked at my stepfather's factory one summer processing returned leather jackets on 19th street in Manhattan. It was a humbling experience, but I remember it as being fun (not as good as working at a pool mind you). I heard "Baker Street" on the AM radio multiple times every day and this was the only time in my career where i actually watched the clock

Roy Wollen Skills

Integrated Marketing Marketing Strategy Digital Marketing Analytics Marketing Multi Channel Marketing Market Research Email Marketing Direct Marketing Database Marketing Advertising B2b Marketing Strategy Strategic Planning Social Media Marketing Crm Management Marketing Analytics Online Marketing Digital Strategy Relationship Marketing Online Advertising Mobile Marketing Segmentation Lead Generation Web Analytics Competitive Analysis Brand Development Marketing Measurement Marketing Management Marketing Communications Customer Acquisition Strategic Partnerships Sem Brand Management Social Media Measurement Database Admin Direct Mail Marketing Research Interactive Marketing Google Analytics Spss Customer Insight E Commerce Market Analysis Creative Direction Brand Architecture

Roy Wollen Education Details

  • Northwestern University
    Northwestern University
    Medill Imc
  • Rutgers University
    Rutgers University
    Studio Option
  • Columbia University
    Columbia University
    Computer Technology And Applications

Frequently Asked Questions about Roy Wollen

What company does Roy Wollen work for?

Roy Wollen works for Northwestern University Medill School

What is Roy Wollen's role at the current company?

Roy Wollen's current role is Metrics are the language of Marketing leadership.

What is Roy Wollen's email address?

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What is Roy Wollen's direct phone number?

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What schools did Roy Wollen attend?

Roy Wollen attended Northwestern University, Rutgers University, Columbia University.

What skills is Roy Wollen known for?

Roy Wollen has skills like Integrated Marketing, Marketing Strategy, Digital Marketing, Analytics, Marketing, Multi Channel Marketing, Market Research, Email Marketing, Direct Marketing, Database Marketing, Advertising, B2b Marketing.

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