Roy is a prospector, strategist, maker and educator. He is inspired by multiple domains of knowledge, different perspectives & experiences, and he thrives on creating new value for clients on multi-disciplinary teams. With Seven years of strategy, sales & marketing, and project management experience at a global MNC group in Taiwan, and four years of talent development, CIE education and leadership tour at university, army and NPOs, he worked with multi-functional & cultural partners, clients and organizations to identifying core issues and creating solutions that build the foundation for success.Skilled in Business Concept & Strategy Development, Project Management, B2B Sales & Marketing Strategy, Key Account Management, Sustainability Strategy, Market Research, Negotiation, and Relationship Management.
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Global Sales & Marketing Team Leader - Specialty Paper & Commodity TradingChung Hwa Pulp Corporation Jan 2022 - Dec 2023Taipei City, Taiwan1. Manage the global sales team to develop and implement plans for global specialty paper & commodity trading business, and achieved USD 300M annual sales revenue (more than 10% growth in Y2022-2023);2. Analyze market landscapes and responsible for leading and executing the global sales & marketing strategy, driving business development initiatives, and achieving revenue growth targets across diverse markets; 3. Develop, manage and grow the company’s positioning and brand awareness across global brand owner customers to ensure that strategic goals are met; and4. Product & Industry served : Specialty Paper (label & release liner, tape, display glass, medical, interial decoration and food packaging), Commodity (printing & writing, packaging paperboard) -
Business Manager - Masking & Packaging TapeChung Hwa Pulp Corporation Apr 2021 - Dec 2021Taipei City, Taiwan1. Act as the commercial leader of post-merger integration team, support the BU head to bulid the business plan (USD 40M annual sales) of new acquired business;2. Lead the marketing and sales team (3 members) to develop the ODM/OEM business model with the global key account
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Global Key Account Liaison Officer & Product Manager - Specialty PaperChung Hwa Pulp Corporation Jan 2020 - Dec 2021Taipei City, TaiwanProduct Management - Label & Release Liner1. Manage three product lines with USD 120M annual sales and achieved 20% growth in Y2020-21;2. Develop, manage and grow CHP’s business strategies in Glassine, CCK and C1S papers to ensure that strategic goals are met. (including P&L management, financial modeling, product life-cycle planning, supply chain forecast, GTM strategy, channel marketing, target sales acquisition plans and NPI Roadmap)Global Key Account Management 1. Support the Management teams to ensure the company's business goals and relationship are aligned with global key accounts;2. Liaise with KA's management teams (CEO to Dir levels), and take ownership to manage their expectations in the business partnership, ESG and M&A projects
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Global Key Account Executive - Specialty PaperChung Hwa Pulp Corporation Aug 2016 - Dec 2019Taipei City, TaiwanKAM & Business Development1. Take the ownerships to manage USD 80M annual sales contributed by international accounts (incl. 2 Fortune 500 companies) in display & glass, interior decoration, label & release liner, and packaging industries2. Conduct research to identify new markets & applications and develop new product with customers (2 new products commercialized and achieved 300%+ growth in 3 years)Project Management1. Project Leadership and Execution : 10+ PJTs (ex. Glassine paper anti-dumping case in Korea market; Release Liner Recycling Program in China market, M&A evaluation, and ESG...) 2. Build and manage partnerships projects with internal BU/external organizations to support and advance YFY & CHP’s sustainability efforts
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Management AssociateYfy Inc. Feb 2016 - Jul 2016Taipei City, Taiwan1. MA Training Program - Marketing and Business Analyst 2. Be designated to join CHP Marketing team after the program -
Program Executive - Cross Strait Youth Leadership ProgramEisenhower Fellowships Jul 2015 - Oct 2015Taipei City, Taiwan1. Act as team leader to execute the Fellowship Exchange Program for 60 youth leaders from both Taiwan & China to visit each others in two months;2. Edit the program reports amd present to BoDs of EFA Taiwan------Eisenhower Fellowships -- Cross-Strait Youth Leadership Program- Promote mutual understanding between the younger generations on the two sides of the Strait. - Help Youth Leaders from Taiwan and China to acquire deeper understandings of Taiwan/China. -
Second Lieutenant - Political Warfare Officer & Chief CounselorRoc Army Aug 2014 - Jul 2015Taiwan1. Act on behalf of Company Commander to lead the company with 150 members2. Take ownership on the Company Political Warfare Education, Battlefield Psychological Training and Public Relationship (Camp Family Day / Solider Club)3. Project Planning & Execution: Year2015 Combat Zone Political Warfare War Game, Year2015 Advanced Equipment Examination, Camp Family Day & Solider Club -
Program Manager - Talent Development, Start-Up Incubation & Angel Venture CapitalCreativity, Innovation & Entrepreneurship Center, Ncku Feb 2011 - Jul 2014Tainan City, Taiwan1. NCKU CIE Program (2012-2014) Planning and Execution, including CIE Theory Development, Professional Lecturer Arrangement, Teaching and Practice Training to 100 students annually; 2. Execute the plan of Talent Development Project and Workshop: NCKU Leadership Program of Culture and Creativity (2011); Innovation & Branding Workshop (2011-2012); Southern Taiwan University League (2013);3. Act as the mentor to start-up companies and teams supported by NCKU Angel Fund (focus on Branding, business strategy, company vision & mission formulation and Entrepreneurship)
Yu-Chih Lin Education Details
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Innovation & Service Science Interdisciplinary Credit Program -
Transportation And Communication Management Science
Frequently Asked Questions about Yu-Chih Lin
What is Yu-Chih Lin's role at the current company?
Yu-Chih Lin's current role is B2B Brand Marketing & Sales | Sustainability | Business Development.
What schools did Yu-Chih Lin attend?
Yu-Chih Lin attended National Cheng Kung University, National Cheng Kung University.
Not the Yu-Chih Lin you were looking for?
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1gmail.com -
Yu-Chih Lin
Taipei City -
Chih-Yu Lin
Master Of Engineering In Engineering Science And Ocean Engineering | Offshore Wind Civil EngineeringNew Taipei City -
Chih-Yu Lin
Master Of Professional Accounting At Seattle University | Exploring For Tax/Audit Opportunities.Seattle, Wa
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