VK is a social network with over 84M monthly users providing a social commerce platform to connect small and medium businesses with their audience through smooth social integrations. I am responsible for the e-commerce part of the funnel and converting social engagement to transactions.

Truv is a B2B income data provider service for financial institutions in the US market ($25M in Series A). At Truv I led the Customer verification app and the Clients Dashboard and managed dedicated scrum teams of 6 engineers. As the first product hire, I've headed product operations across the board to set up the process aligned with business goals.Main highlights:— Implemented the A/B testing process and tested about 50 hypotheses on increasing CR to complete verification. 10% of experiments ended up with increasing CR from 1.5ppt to 3ppt, which directly impacts the company’s revenue. Another outcome was a knowledge base I was sharing across leadership, sales, and engineering teams which helped me to move Product vision toward a customization approach— Successfully launched the login customization tool, increasing CR to complete verification per certain providers up to 20ppt. Most importantly, the tool simplified new provider integration allowing to change UI through the admin with no need for frontend deployment— Improved scrum-team velocity from 45-50% to 85-90% by setting up an agile routine, providing clear PRDs and user stories, definite sprint goals, and transparent priorities— Effectively handled custom requests with urgency and trade-off considerations, ensuring successful client launches

Delivery Club is the largest food delivery service in Russia reaching 10M orders monthly in Dec’2021. Acquired by Yandex in 2022. I started developing back-office products for marketing and vendors and then moved to customer products: covered web experience and, in the end, check-out and post-order experience in the Grocery vertical.Main highlights:— Successfully launched the platform for restaurants to create and manage their special offers which reduced promo costs for the company. I worked closely with sales, marketing, and operations so the product I launched was a benefit for both sides of the marketplace— Streamlined user notifications (push, emails, sms) by migrating to internal services, leading to significant cost savings by eliminating 3rd party solution expenses— Enhanced the marketing tool of promo codes by implementing conditions and segmentation, resulting in a more targeted audience reach and preventing fraud scenarios. This allowed for more careful investment of marketing budgets— Implemented a new web platform for ordering food, resulting in improved product and call center metrics

Foodfox is a food delivery startup Founded in 2015 and acquired by Yandex in 2017 to become Yandex Eats. I joined the company a month before the official launch and was handling all internal and external products.Highlights:— Developed a fully functional courier app within just one month, collaborating closely with a single developer to enable scalable growth— Implemented strategic changes in web and iOS apps, resulting in a significant 10ppt increase in CR to order. Additionally, introduced an Android app to further improve customer experience — Reduced CC manual work with menus and order processing for major partners by adding direct POS integrations— Decreased order cancelation rate by integrating recurring payments and auto-confirmation for returning users

Burda is a media publisher in DIY and lifestyle segments. I worked there as a project manager in the digital department, and my goal was to help editorial offices go digital. I converted business requirements into technical descriptions, managed the development process, and supported existing media products.Main highlights:— Successfully led digital transformation initiatives for 3 magazines, launching websites and interactive platforms— Launched the digital version of the secondhand cars catalog with surge pricing depending on car parameters — Developed and launched iPad versions of 2 printed journals, ensuring regular biweekly releases to engage readership

Lamoda is an online fashion retailer owned by Rocket Internet.I joined the product team as a web project manager and my primary responsibility was solving stakeholders' problems while focusing on product metrics. The main highlight here is that I automated the return requests and processing from a completely manual one, and owned all localizations for KZ brunch including the operations domain.

Molotok.ru was an online auction platform owned by Mail.ru and Allegro.pl (closed in 2015). This is the place where I started my career in tech as a Customer Support operator and found my path to Project Management.