As a seasoned Chief Marketing & Communications Officer with over 17 years of expertise, I have a proven track record of success in developing and leading business and brand strategies across the Middle East, Europe, and Africa. A diplomatic communicator with strategic expertise, strong negotiation skills and attention to detail, I’ve worked across various sectors, including hospitality, entertainment, quick service restaurants (QSR), and corporates. I am well-known for my ability to innovatively establish, launch, and grow brands. After the successful launches of three international brands in a volatile South African market, I have a strong reputation as an industry leader in the QSR sector. The value I bring is to develop strategic initiatives that create value for organizations and their stakeholders while gaining a competitive advantage in the market. Whether in business and brand leadership, communication strategies or market research, I aim to increase revenue by increasing sales and combining creativity, innovation, and critical analysis with commercial acumen. My ability to lead companies and brands and drive efficiencies and profitability is fueled by my passion and foresight to build teams with a high-performance culture that delivers business goals and professional excellence. My experience building cross-functional teams and departments has resulted in a keen ability to problem-solve and resolve conflict. In addition, I have over 14 years corporate marketing and communications insight, having worked for large investment companies, international brands, JSE stock exchange listed companies, proactively steering their brand image to a tactical advantage in their industries. Selected to sit on company boards driving corporate governance, policy, and process, and acknowledged for a valuable contribution to Social and Ethics, Investments and Remuneration committees.