Some brands have their time on the global stage and die out. Others continue to thrive across decades despite changing consumer appetites and market trends. Those remain relevant through purposeful pivots and reimagined through 360 integrated marketing. The sweet spot where innovation and brand origins intersect to create new stories is an exciting place for me. I enjoy uncovering white space, collaborating with strategic partners on new products and services, and delivering breakthrough concepts to diverse audiences.Having leveraged strategic thinking, product innovation, and an entrepreneurial spirit in business, operations, and people management, I have positioned companies to stay ahead of the curve through differentiated value propositions. As a brand, franchise, and licensing veteran with over 30 years of experience, I have turned around businesses, consistently exceeded goals, and taken brands to unprecedented revenue. Recently I was the Head of Global Consumer Products and Franchise Marketing at Mattel, Inc., driving iconic brands, such Barbie, Hot Wheels, and Fisher-Price, to evolve with changing consumer and market dynamics. I served as an Independent Director on the Board of HatchCollective, a PE owned CPG beauty & wellness company, recently sold to American Exchange Brands. I am on the Advisory Board of Fabacus, a UK-based, privately held, SaaS provider to the brand owner and manufacturing community. I served on the operating board and continue to chair the Fundraising Committee for Licensing International, the trade organization that has been at the center of the multi-billion-dollar worldwide licensing industry for over 35 years.••• Career Highlights:⇨ Revitalizing growth in consumer products at Mattel after almost a decade of decline.⇨ Fueling the highest brand growth for Peanuts Worldwide in almost 20 years through partnerships with NASA, McDonald’s, VANS, Levi’s, Marc Jacobs, Champion, Zara, and H&M.⇨ Exceeding aggressive revenue targets and jumpstarting waning business in key international territories at 20th Century Fox.⇨ Leading the consumer products business at 4Kids Entertainment, Inc., where I also launched and drove the Yu-Gi-Oh! brand into a top-grossing character and rejuvenated the Teenage Mutant Ninja Turtles franchise.••• Key Talents:⇨ Strategic Planning ⇨ Brand Strategy ⇨ Brand Development ⇨ Brand Management ⇨ Licensing Sales⇨ Product Development ⇨ Marketing Strategy ⇨ Promotions ⇨ Public Relations ⇨ Creative Development⇨ Strategic Partnerships ⇨ Organizational Development⇨ Team Leadership ⇨ P&L Management