Associate Marketing Manager, Adoption Marketing
CurrentAssist in development and execution of marketing campaigns aimed at increasing product adoption, user engagement, and retention.Collaborate with customer marketing teams to plan, promote and manage content within exclusive online faculty communitySegment audiences based on usage patterns, demographics, and needs to craft personalized messaging and content.Partner with Product, Customer Success, and Sales teams to ensure marketing efforts are aligned with product development and customer needs.Provide support to customer-facing teams with marketing assets, training materials, and best practices.Track and analyze the effectiveness of inner platform messages, measuring key performance indicators (KPIs).Stay up-to-date on industry trends, competitor activities, and emerging technologies to identify new opportunities for user adoption and engagement.