Robbie Adamson
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Robbie Adamson Email & Phone Number

Associate Marketing Manager at Cengage Learning at Cengage Group
Location: Lamar, Colorado, United States 12 work roles 1 school
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Role
Associate Marketing Manager at Cengage Learning
Location
Lamar, Colorado, United States
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Who is Robbie Adamson? Overview

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Robbie Adamson is listed as Associate Marketing Manager at Cengage Learning at Cengage Group, a with 3281 employees, based in Lamar, Colorado, United States. AeroLeads shows a matched LinkedIn profile for Robbie Adamson.

Robbie Adamson previously worked as Associate Marketing Manager, Adoption Marketing at Cengage Group and Sr. Marketing Coordinator at Cengage Group. Robbie Adamson holds Bachelor Of Arts (B.A.), Marketing, Advertising/Public Relations from Hastings College.

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Cengage Group

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About Robbie Adamson

Passionate business and marketing professional that readily meets the public, builds relationships and sets and meets goals.

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Robbie Adamson's current company

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Cengage Group
Cengage Group
Associate Marketing Manager at Cengage Learning
boston, massachusetts, united states
Website
Employees
3281
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12 roles

Robbie Adamson work experience

A career timeline built from the work history available for this profile.

Associate Marketing Manager, Adoption Marketing

Current

Assist in development and execution of marketing campaigns aimed at increasing product adoption, user engagement, and retention.Collaborate with customer marketing teams to plan, promote and manage content within exclusive online faculty communitySegment audiences based on usage patterns, demographics, and needs to craft personalized messaging and content.Partner with Product, Customer Success, and Sales teams to ensure marketing efforts are aligned with product development and customer needs.Provide support to customer-facing teams with marketing assets, training materials, and best practices.Track and analyze the effectiveness of inner platform messages, measuring key performance indicators (KPIs).Stay up-to-date on industry trends, competitor activities, and emerging technologies to identify new opportunities for user adoption and engagement.

Nov 2024 - Present

Sr. Marketing Coordinator

Act as a community administrator and liaison for the company's online community for faculty through content creation and budget managementEngage faculty members in the company's online community by creating and managing relevant content through engagement that aligns with company brandingCommunicate with the Director of Advocacy on key initiatives Support the faculty marketing team in executing campaign and sales enablement tactics that will fuel takeaway adoptions, sell-through, and renewal.Assist in the planning and execution of Inner Platform Messaging by utilizing Workfront and Jira software programs

Jul 2022 - Dec 2024

Business Teacher - Fbla Advisor

Lamar, Colorado

Integrate real world situations into core curriculum lessons to make them meaningful and impactful to studentsEngage students in Project Based Learning by implementing applicable work based learning concepts, soft work skills, and relevant industry scenarios. Collaborate with cross-departmental staff to optimize student experience and increase program scope and reach Work with other Career Technical Education teachers to engage students in learning soft work skillsCreate effective lessons that implement Colorado State StandardsCoordinate and organize FBLA Officer team and fundraising efforts to set and reach goals for the FBLA ChapterManage annual Business Department & Chapter FBLA budget

Aug 2017 - Jul 2022

Marketing Coordinator

Lamar, Coloardo

-Implement and manage yearly marketing plan including content development for website, social media, print and radio advertisements-Assist leadership in company expansion in Eastern Colorado by researching current and future member demographics to further expand member outreach-Coordinate yearly events including National Credit Union Day and Fellowship Credit Union Annual Meeting by organizing community outreach in addition to finalizing event details such as venue, meals, fundraisers,and day of logistics-Manage annual marketing budget via monthly budget meetings and effective use of Microsoft Excel

Jul 2015 - Aug 2017

Marketing Coordinator

Englewood, Colorado

-Partnered with Marketing Leadership and Business Development Leadership to develop, plan, and execute internal and external marketing campaigns-Capitalized on strengths in project management and event coordination to contribute to the National Sales Conference and multiple trade shows-Managed all Marketing Leads through proficient use of Excel, SharePoint and SalesForce.com-Coordinated logistics across employees, suppliers and vendors to create and order promotional marketing items-Utilized WordPress to manage content for OCS webpage as well as internal Arrow Intranet-Daily utilization of full Microsoft Office with concentration on Excel

Jul 2014 - Jun 2015

Marketing Intern

Hastings Ymca

Hastings, Nebraska

-Attended weekly meeting to communicate with directors to determine promotional needs -Managed all media outlets including Facebook, Twitter, Website, and Press Releases-Created weekly promotional slide shows for each YMCA location-Assisted in planning and promoting YMCA events such as Healthy Kids Day, Splash Week, and new releases of all fitness classes

Feb 2014 - May 2014

Student Assistant

Office Of The President

-Provided clerical help to the President’s Chief of Staff-Used efficient communication skills for scheduling appointments and determining what tasks need to be accomplished each day-Utilized effective research skills to gain knowledge of various items such as student organizations, similar colleges, potential students, community events, and college history-Applied management skills to efficiently complete assigned tasks such as thank you letters, organizing board meeting notes, and travel itineraries -Worked with Microsoft Word and Excel to create spreadsheets

Sep 2011 - May 2014

Campus Tour Guide

Hastings College

Hastings, Ne

-Provided informational campus tours to visitors students, parents and guests annually-Exercised communication skills to prospective students and admissions counselors-Utilized knowledge of Hastings College to give accurate information to prospective students-Used personal writing skills to write post cards to prospective students-Created ideas to give prospective students a better experience on campus

Sep 2010 - May 2014

Full Time Student

Hastings, Nebraska

Graduated from Hastings College with a Bachelors of Arts degree in Marketing with a minor in Advertising/Public Relations, along with a Psychology concentration. The classes available provided experience in the respected area's of study. Gained experience, built positive relationships, and used interpersonal skills through many organizations such as: Greek Life, Public Relation Ambassadors, Professional Business Leaders and Campus Tour Guides.

Aug 2010 - May 2014

Student Fundraiser

Hastings, Nebraska

-Used communication skills to effectively update information for donors of the college-Utilized information given and present it in a professional and friendly matter-Part of an organization that raises significant funds for Hastings College-Understood system and organization of the Telefund process to increase the chances of ensuring a gift from donors

Oct 2013 - Feb 2014

Event Planning Intern

Easter Seals Nebraska And Visitnig Nurse Association

Greater Omaha Area

-Utilized organizational strengths including prioritization, and multitasking to execute a fundraiser for 400 guests within a tight deadline-Used communication skills to lead discussions and brainstorm ideas with coworkers, sponsors, event planners for the planning and execution of Family Fun Fest-Assisted with creation of all promotional items for Family Fun Fest as well as other programs offered by Easter Seals Nebraska and Visiting Nurse Association to make consumers aware of what is offered-Leadership skills used to make decisions regarding the venue, vendors, carnival, sponsorships, and budget requirements regarding Family Fun Fest

Jun 2013 - Aug 2013

Server

Lochland Country Club

Hastings, Nebraska

-Provided members with positive, diligent, and above exceptional service-Used computer system proficiently to put in orders-Communicated effectively with members to give them the best experience possible-Set personal goals to be a better server each time going into a shift-Show attention to detail in tasks assigned, includes serving tables and set up for events

Aug 2012 - May 2013
Team & coworkers

Colleagues at Cengage Group

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1 education record

Robbie Adamson education

FAQ

Frequently asked questions about Robbie Adamson

Quick answers generated from the profile data available on this page.

What company does Robbie Adamson work for?

Robbie Adamson works for Cengage Group.

What is Robbie Adamson's role at Cengage Group?

Robbie Adamson is listed as Associate Marketing Manager at Cengage Learning at Cengage Group.

Where is Robbie Adamson based?

Robbie Adamson is based in Lamar, Colorado, United States while working with Cengage Group.

What companies has Robbie Adamson worked for?

Robbie Adamson has worked for Cengage Group, Lamar High School, Fellowship Credit Union, Arrow Electronics, and Hastings Ymca.

Who are Robbie Adamson's colleagues at Cengage Group?

Robbie Adamson's colleagues at Cengage Group include Shelly Kang, Addison Weaver, Arifa Rattansi, Karen Caldwell, and Kristin Mcdaniel.

How can I contact Robbie Adamson?

You can use AeroLeads to view verified contact signals for Robbie Adamson at Cengage Group, including work email, phone, and LinkedIn data when available.

What schools did Robbie Adamson attend?

Robbie Adamson holds Bachelor Of Arts (B.A.), Marketing, Advertising/Public Relations from Hastings College.

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