Rob Palardy Email & Phone Number

Manchester, New Hampshire, United States

Portsmouth, New Hampshire, United States

Translated clients’ goals and expectations into long-term digital marketing strategies. Ensured on-time and on-budget completion of projects and digital marketing initiatives. Delegated task-based workloads for designers, developers, copywriters, videographers, and paid media specialists. Facilitated milestone meetings such as project kickoffs, weekly client status update calls, and periodic planning meetings. Identified opportunities and developed value-added solutions to drive growth and profitability.Key accomplishments to consider:↪️ Collaborated with a team of over 30 members comprising copywriters, designers, front and back-end developers, SEO specialists, and digital marketing strategists to deliver marketing solutions through search engine optimization, conversation rate optimization, content marketing, and website development.↪️ Served as an effective client advocate; communicated with senior leaders and production team members, navigated both sides of the conversation, and ensured achievement of clients' goals and objectives while rallying internal colleagues to deliver successful project outcomes.

Beverly, Ma

Oversaw integrated marketing efforts in collaboration with directors from web, design, and executive communications/PR departments. Drafted strategic content across news/blog, digital magazine features, social media, print collateral, and virtual experiences in compliance with editorial and brand guidelines. Established positive relationships with media representatives while maintaining quality control for released information. Ensured consistency of brand message across all channels, media mixes and marketing efforts. Scheduled photography and videography in alignment with overall content strategy. Served as on-site producer; prepared creative storyboards and outlined artistic vision resonating with target audiences and stakeholders. Liaised with traffic coordinator to develop project roadmaps including templates, assignments, and schedules. ↪️ Achieved ~100% increase in enrollment application numbers and reduced acceptance rate by 11 points; implemented content strategy leading to optimal retention and graduation rates.↪️ Directed end-to-end digital and print campaigns from conceptualization to implementation; supported prospective student lead generation and fundraising initiatives while meeting marketing demands of over 40 campus clients. ↪️ Guided team of six professionals, including four account managers, an integrated marketing/social media coordinator, and an in-house photographer/videographer.↪️ Implemented and managed content calendar to streamline tracking of existing and upcoming campaigns.

Beverly, Ma

Developed and implemented comprehensive strategic communications plans for athletic programs to promote organization's brand and image. Cultivated and maintained positive relationships with media outlets, alumni, and donors. Guided marketing efforts for college-wide campaigns and showcased unique propositions of internship program to attract and retain top talent.↪️ Mentored and managed team of three including one Sports Information Director, Assistant Director, and Graduate Assistant in devising digital and print strategies for 21 varsity and 6 club varsity programs.↪️ Provided thought leadership to athletic department; delivered strategic directions to support success of student athletes (25% of undergraduate population).

Beverly, Ma

Provided technical and creative direction in development of compelling news stories, media releases, and features. Managed various aspects of graphic design for print and digital collateral. Delivered strategic oversight of social media and web content management. Served as primary media contact for athletic programs; coordinated end-to-end coverage of events, including interviews, photography including photography and post-production videography. Guided assistant sports information director and a graduate assistant.↪️ Spearheaded athletic department’s enrollment and fundraising efforts by guiding athletic communications specialist in promotion of individual and team accomplishments of 26 varsity and club programs.

Cambridge, Massachusetts, United States

Boston, Massachusetts, United States

Bachelor'S Degree, Sport Management

Master Of Business Administration - Mba, Project Management