Senior Account Manager
Successfully oversaw management of a portfolio of accounts, achieving an annual sales volume exceeding $60M+ in drop-ship, domestic, and direct import channelsDeveloped and executed promotional plans while conducting thorough analysis of financial results, providing valuable insights for future promotional and inventory strategiesMonitored and evaluated sales performance, identifying trends and ensuring proactive alignment with sales forecastsLed the planning, implementation, and monitoring of new product merchandising launches, ensuring smooth and successful market introductionsCollaborated closely with retail and vendor stakeholders to establish comprehensive forecasting and inventory planning to promote effective inventory managementRegularly reported financials at the executive level, facilitating monthly budget reviews and planningStrategically planned and optimized digital content strategies and retail media activations using keyword metrics, sponsored reviews, search, and SEOMaintained records encompassing program agreements, timelines, product information, promotions, and pricing