Leads a dynamic marketing team focused on driving brand growth and engagement through innovative digital strategies.STRATEGIC LEADERSHIP • Develops and implements a forward-thinking digital marketing strategy that enhances brand visibility and drives business growth. • Fosters a culture of innovation and collaboration within the marketing team, ensuring continuous improvement and excellence.DIGITAL CHANNEL MANAGEMENT • Oversees all digital channels, including social media, email marketing, and content marketing, ensuring cohesive and effective communication across platforms. • Analyzes market trends and consumer insights to optimize channel performance and identify new opportunities.BRAND DEVELOPMENT • Crafts compelling brand narratives and creative campaigns that resonate with target audiences and elevate brand positioning. • Collaborates with cross-functional teams to ensure brand consistency and alignment with overall business strategy.PERFORMANCE ANALYTICS • Utilize data analytics tools to measure and report on the effectiveness of marketing initiatives, making data-driven decisions to optimize performance. • Sets and monitors key performance indicators (KPIs) to track progress and achieve marketing objectives.TEAM LEADERSHIP • Mentors and develops team members, fostering professional growth and ensuring high levels of engagement and productivity. • Manages the marketing budget, ensuring efficient allocation of resources to maximize ROI.

1. Research and Analysis. Leads the gathering and analyses of relevant statistical information across the business.2. Strategy. Work with the marketing team in creating engaging content that will serve to attract prospects to the business3. Partnerships Management. Spearhead the pitching of business products to new consumers and the generation of new leads.4. Product Development. Understand product selling points; Act as product evangelist and represent the company at public events.

• Develops comprehensive communications strategy that reflects the organization’s marketing goals, and its corporate brand and identity.• Reviews all written communications, and electronic interactions intended for customers, suppliers and target market in all relevant digital and traditional platforms.• Collaborate with suppliers i.e. creative agencies, media outlets, digital marketing agencies, for the timely production and publishing of marketing collaterals, campaigns and content.• Provides insights from marketing analytics; and from results of client satisfaction surveys • Performs screening, selection and performance evaluation of third-party marketing agencies which entails providing the creative brief, project scoping and review of advertising pitches, among others.

Responsible for forging partnership with prospective group clients towards growing the company’s fleet portfolio. • Identification and profiling of target groups• Developing partnership proposals and implementation strategies • Managing accounts by ensuring timely service delivery at all points of client contact from quotation to claims.

• Plan marketing and branding objectives.• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.• Prepare and adhere to budgets.• Oversee creation and delivery of press releases, advertisements and other marketing collaterals.• Ensure brand messages are consistent.• Gather and analyze customer insight.• Engage consumers on social media• Lead all areas of content generation and production across all media platforms.• Take calculated risks based on data-driven analytics.• Drive overall CRM and direct marketing.• Collaborate with sales team in developing strategic partnership activities and implement the execution strategy on identified opportunities.• Develop and lead the marketing team.

Leads a research team that develops easy-to-use industry assessment report with the aim of fostering well-informed decision-making at all levels particularly in the areas of business development, lending and credit risk evaluation. Regular Reports Published:►INDUSTRY SITUATIONERSThe material consists of 6-12 pages featuring an analysis of the subject industry’s basic economic feature, a prognosis of its future outlook and a recommendation whether the industry is highly, moderately or lowly profitable, respectively meriting a recommendation of enter aggressively, enter with caution or do not enter. ►COMPREHENSIVE INDUSTRY STUDY 50-70 pager quarterly publication for the exclusive use of management committee members. It contains a thorough research on industries initially rated “highly profitable / enter aggressively” based on the CMA Industry Situationer. From 2005 to 2007, the CMA Unit has released at least 20 comprehensive industry studies, including Paper Manufacturing, Real Estate, Downstream Petroleum, Microfinance, Telecommunications, Power Generation and Power Distribution. ►INDUSTRY PROFILEFeatures industries with initial rating of “moderately profitable/ enter with caution” and “lowly profitable/ do not enter” based on the CMA Industry Situationer. Distributed to all employees, the material presents briefly and in layman’s terms, a structural analysis of the subject industry, relevant performance statistics and imminent threats and opportunities to profitability. ►INDUSTRY SCANCompilation of all released industry situationers. Presented in bullet format for quick and easy reference, the material is updated on a daily basis and uploaded to the company’s portal for access of all employees. The latest published CMA Industry Scan contains assessment summary of over 500 industries.

►MARKET RESEARCHKeeps the organization abreast of industry and market developments through daily news releases; Spearheads the company’s business intelligence program; Assists in operations research initiatives; Handles internal and external queries on corporate direction and strategies as well as industry issues.►CORPORATE COMMUNICATIONSManages ground-up development of the company website; Authenticates all internal communications for issuance; Responsible in the conceptualization of major corporate communications requirements i.e. print ad, advertorial, banner, poster and press release, among others.►STRATEGIC PLANNINGFacilitates the company’s annual planning activities; Assists in the consolidation and finalization of corporate plans and budget.