Fractional Product, Contract and Consulting Agency. Specializing in Product Management, AI, Monetization, Advertising, Privacy, Ecommerce, Machine Learning, and Augmented Reality.Client List: TextNow, Radioplayer, BlueButterfly, Adhesible

Identifying and integrating a Privacy Consent Management Platform

• Led monetization efforts across advertising, data, and broadcaster agreements, achieving profitability for the first time in TuneIn’s history.• Managed a diverse team of Legal/Privacy, Streaming, Subscription, and Ad Product Managers, along with AdTech/Operations leads, resulting in an average 12% annual growth in ad revenue.• Directed the quarterly product roadmap planning process for the entire company over two years, optimizing resource allocation and feature prioritization.

After the Amazon acquisition of PartPic, I helped merge a new Part Finder feature into the Amazon Shopping app. Following that, I oversaw the development and launch of "View In Your Room" - Amazon's Augmented Reality Product Preview feature.• Launched and managed “View in your Room”, Amazon's augmented reality shopping feature used by millions of customers, and generating tens of millions in attributed revenue per month.• Patented “Save your room” feature for viewing multiple products in a 3D rendering of your rooms.• Negotiated an unlimited use flat rate for Usertesting.com, used by dozens of teams across Amazon.

• Led B2B product strategy and oversaw the design of demo apps for Napa Auto Parts, Thyssenkrupp, Home Depot, DigiKey, Amazon, etc.• Drove enhancements in Computer Vision/Machine Learning models, data ingestion, annotation, and testing pipelines to meet precision and recall objectives.• Played a pivotal role in the acquisition process of Partpic by Amazon.

Overseeing Monetization Products, including Streaming Partners, Visual, Beacons, TV, and Advertising.• Led monetization product strategy for Shazam, with a focus on advertising, contributing to an average 16% annual revenue growth rate, a $1b valuation, and the first ever quarter of profitability.• Contributed to the app redesign that led to the acquisition of Shazam by Apple.• Public speaking at industry events, including Digiday Publisher’s Summit and the Casual Connect gaming conference.

Managing the full Shazam advertising platform

Managed the ad product life-cycle through ideation, testing, productization, collateral development, launch, and optimization. Focusing primarily on display, rich media, and rate card products.• Managed the Ad Product Pipeline, Ad Product Training, and Ad Product Marketing for Pandora, with a focus on Rich Media, Mobile, emerging platforms, & Premium Ad Products.• Developed and rolled out a high-impact mobile home screen takeover ad unit, generating >$20M in annual revenue.• Created rich media and video ad parity between Mobile, Tablet, and CE platforms, generating >$15M in annual revenue.

Managed premium ad campaigns for key strategic accounts (Home Depot, BMW, Victoria Secrets, Procter and Gamble, JCPenney, TBS, VH1, A&E, and dozens more)

Oversaw research, strategy and user experience for a wide variety of digital projects and marketing channels for large global clients.• Led digital strategy on an ADDY award winning integrated campaign – DSTRESS Line for the USMC.• Developed research, strategy and wireframes for the Jiffy Lube mobile app and the marines.com mobile website.• Recognized as a ‘Global Brand Pioneer’ at JWT in 2010 for elevating digital capabilities agency-wide.

I managed the client relationship and oversaw the development of creative and media campaigns for the digital signal processor line of semiconductors for the Texas Instruments account.

I managed the client relationship and oversaw the development of creative and media campaigns for the digital signal processor line of semiconductors for the Texas Instruments account.

Created and managed hikersjournal.com, a social network for outdoor enthusiasts. The site was created on the Ning social networking platform and allowed thousands of like-minded outdoor enthusiasts to share pictures, stories and locations for their favorite outdoor activities, including hiking, backpacking, camping, kayaking, skiing, mountain biking, and photography. The site was sold and transitioned to an active member in 2011.