Rachana Patani Email & Phone Number

Baltimore, Md, Us

Baltimore, Maryland, Us

Public and Community Health| Advocacy | Government Relations

Baltimore, Maryland, Us

Baltimore, Md, Us

• Oversaw children’s health program and records for 10 Baltimore County Head Start Centers• Ensured policies and programs are in compliant with National Head Start Performance Standards • Fostered strategic relationships with multidisciplinary physicians and pediatric practitioners• Analyzed and assess data to provide program improvement strategies • Established and cultivated strong partnerships with community organizations• Managed, mentored and supported team of 25

Columbia, Md, Us

• Project Manager for the Chief Information Officer in launch of system-wide unified Cerner® Electronic Medical Record platform-including 10 hospitals and 25 diversified.• Led strategic communications for emergency preparedness, telemedicine and system updates.• Coordinated with stakeholders to ensure effective project execution, tracking, timelines and budget contingencies.• Facilitated intranet website launch and maintenance for EMR initiatives.• Coordinated with marketing leads to ensure consistent visual identity across MedStar Health • Directed photo and video shoots for system-wide strategic initiatives.• Led leadership presentations for CIO, CMIO and other IS executive leaders.

Baltimore, Md, Us

• Developed and implemented marketing plan within budget, in conjunction with overall business strategy for Women’s & Children’s, Surgical, and Orthopedic Services• Managed media relations, including news releases for special events with 75% pick-up rate. • Led physician relations marketing strategies• Managed graphic design and directed communications for a variety of communication platforms: Service line collaterals, web, internal eblasts and newspapers. • Acted as the creative director for campaign related photo and video shoots for designated service lines. • Wrote content for physician, consumer and employee magazines-Physician’s Practice Magazine. • Worked with external agencies in system-wide service lines: Orthopedics, Cardiac/Vascular and Cancer. • Managed the design and updating of hospital website • Monitored and assisted in development of departmental budget• Conducted competitor analysis to improve marketing strategies• Provided leadership to marketing staff

Bethesda, Maryland, Us

• Establish and maintain an outreach program promoting cardiovascular services in the Southern Maryland region (specifically, Montgomery, Prince George’s, Charles, St. Mary’s and Calvert counties)• Develop and implement innovative marketing strategies promoting the cardiovascular health program through developing partnerships with area hospitals, state coalitions, community centers and faith based organizations• Plan, develop and implement promotional programs for worksite wellness partners• Lead recruiting, interviewing and hiring of new staff including program instructors; conduct updates and ongoing training as needed• Coordinate and promote annual hospital fundraisers in partnership with the Executive, Foundation and Marketing Departments (e.g. Golf Tournament, Gala, Saks Fifth Avenue Keys to the Cure event)• Develop marketing materials to promote outreach programs (e.g. brochures, flyers, newsletters)• Conduct health screenings (blood pressure, cholesterol, body fat analysis and bone density)• Work with Finance Department to research and write Annual Community Benefit Reports

Cheverly, Maryland, Us

• Managed employee and community health education programs/outreaches• Increased outreach program attendance by 35% by implementing direct mail with “call to action,” website update and print media coverage• Coordinated annual Continuing Medical Education medical conferences for healthcare professionals (including booking locations, preparing presentations and sponsor recruitment) • Established strong relationships with media - NBC, ABC and Fox News - for promotional purposes• Managed the production of press releases and press kits for special events• Organized outreach presentations at trade shows, conventions and conferences• Directed communication protocol with media during patient/hospital crisis situations• Hosted weekly Radio Show (The Healthscene, WOL 1450 AM)

Masters Of Science, Marketing

Bachelors, Public Health