I was appointed Chief by the County Elected Commissioners leading a dynamic district with four fire stations, a fleet of 12+ vehicles, and a team of 20+ dedicated and skilled Firefighters/EMTs.I was brought onboard after the department had been stripped of the senior command structure and rebuilt the outfit from top to bottom. This included driving recruitment efforts, rebuilding the Leadership team, instituting new training programs, revamping the budget, and making critical changes to all operations, among other key efforts. In addition, I…■ Designed and launched a new marketing strategy and campaign to boost charitable donations for the underfunded fire district. The marketing efforts resulted in a much more recognizable and vibrant brand message, with community engagement dramatically increasing across social media and other platforms. This increased charitable donations by 300%, while the group continues to build a tremendous social media following.■ Led special operations to battle a 110K acre wildland fire in 2021 in coordination with State and Federal agencies. I was proud to have prevented any structural losses, with no injuries to the firefighters involved.

Founder and principal leading a team specializing in cross-functional, small to midsize business consulting. Driving change and fostering growth through helping business owners and managers understand and plan for their challenges. Focus areas are General Business, Operations, Sales, Marketing, Go-To-Market, Product/Category Managment,Leadership and Culture.

I acted as the guiding force behind all operations and embraced the challenge of completely turning around the struggling company to once again be a leading engineering solutions company, mechanical integrator, and manufacturer delivering automation solutions to help companies increase their efficiency. Among my key achievements, I…■ Transformed the operational framework to stabilize the business within 12 months, begin paying down significant debt six months later. I formed individual business units, introduced best production practices, rolled out a new ERP solution, enhanced employee benefit offerings, and much more as part of the transformation process. I was able to return the company to profitability by year two, boosting margins by 12-14% and positioning the group for long-term growth.■ Established a dynamic, employee-first culture and began sharing profit with employees, dramatically improving morale and performance.■ Directed all HR functions, including compensation & benefits, performance reviews, staff training, and more.

After co-founding the company, I served as the VP, Sales & Marketing before becoming COO. I introduced a far more effective operating structure and strategic operations plan, among other changes that propelled the company from a startup to become the largest US metal bottle manufacturer with three years. As key parts of my efforts, I…■ Aggressively recruited top talent and launched an Employee Retention program, which virtually eliminated turnover and worked in conjunction with the operations transformation to increase production by 225%.■ Rolled out JIT and KANBAN approaches along with new ERP and MRP systems to enhance operations, inventory management, and supply chain performance, with overhead costs going down by 17%. Scrap and shrinkage also dropped to below 2% to further boost cashflow and strengthen bottom-line results.■ Drove capital improvements to make the principal factory into a world class production facility■ Played a key role leading the Product Lifecycle Management team to deliver new products and phaseout older products to remain at the forefront of industry innovation.■ Built best-in-class Inside & Outside Sales teams, which continually achieved or exceeded revenue goals.■ Devised a marketing plan utilizing consumer research to grow the startup and collaborated with the Art department to guide the development of all marketing assets, both digital and traditional.■ Spearheaded corporate partnerships and synergistic relationships, resulting in brand collaborations, licensing/royalties, affiliate marketing, and sports & music sponsorships.■ Led the company to be honored as Washington State’s Green Business of the Year and the Presidential US Manufacturing Award (presented at the White House), and Global Container of the Year Award (presented in Scotland), among a host of other honors and awards, as the business became the fastest growing bottle company.

After joining Ground LLC, I spearheaded sales and marketing efforts across the United States and internationally, positioning the company for strong growth by continuing to penetrate and expand highly lucrative markets. For key contributions, I…■ Engaged with the Sales and Product Development teams to continually evaluate the product portfolio and innovate new products to capitalize on emerging market opportunities.■ Identified, negotiated, and closed on media purchases and secured high-value product placements in a number of Disney and Warner Bros. productions, as well as with other platforms such as Good Morning America, etc.■ Negotiated/closed on wholesale and distributor contracts that increased sales by almost 300% in three years. ■ Capitalized on a new revenue vertical, which grew to represent over 20% of overall revenue.■ Designed an omnichannel strategy that included deploying a consumer direct/eCommerce platform. The strategy and platform drove exponential growth in customer engagement.