Senior Executive Specializing in Supermarket Merchandising and MarketingMy Potential Value to Your Company lies in my distinctive ability to use a company’s brand equity in any marketplace to drive traffic and increase sales. My go-to-market strategies, based on each brand’s specific attributes and goals, have increased both sales and margin dollars a consistent basis. I specialize in fashioning a selling environment to establish or further a retailer’s unique brand equity in the marketplace. The trick is my ability to find the right way to communicate a brand equity that can then be easily articulated by its consumers and associates alike, driving sustained traffic and interest from new customers. These kinds of activities cannot be done in a vacuum and my success has been due to my ability to build and motivate a team that thrives on moving a plan forward. Whether working with a start-up, a long established brand, creating new brands, or revitalizing once thriving brands, I have the experience to understand what works to create incremental sales and market share that results in profits.Specialties: Perishable merchandising, marketing, branding, purchasing, ad layout and design, sales and margin management, pricing, development and implementation of go to market strategies, team building, store layout and design, merchandising equipment design and implementation, vendor negotiation and partnering.