Rae Phillips- Luther

Rae Phillips- Luther Email and Phone Number

Owner @ The Stix Icehouse
McKinney, TX, US
Rae Phillips- Luther's Location
McKinney, Texas, United States, United States
Rae Phillips- Luther's Contact Details
About Rae Phillips- Luther

Progressive brand marketer and culture ambassador with history of delivering results through creation of brand & culture strategy, embracing technology and flawless tactical execution. Experience ranges across numerous verticals including: Hospitality (fast casual, casual, polished casual and fine dining), Retail and Sales.Specialties: brand positioning; motivation and management of internal and external partners; executive and field communication; program analysis resulting in increased ROI; beverage program strategy; alternative advertising across social platforms;

Rae Phillips- Luther's Current Company Details
The Stix Icehouse

The Stix Icehouse

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Owner
McKinney, TX, US
Website:
thestixicehouse.com
Employees:
6
Rae Phillips- Luther Work Experience Details
  • The Stix Icehouse
    Owner
    The Stix Icehouse
    Mckinney, Tx, Us
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  • Front Burner Society
    Chief Brand Officer
    Front Burner Society Feb 2020 - Present
    Dallas, Texas, Us
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  • R Circle
    Founder & Ceo
    R Circle Apr 2017 - Present
    R Circle connects emerging brands to fractional C suite talent.
    View
  • Up Inspired Kitchen
    Restaurant Owner
    Up Inspired Kitchen Apr 2017 - Jul 2021
    Frisco, Tx, Us
    View
  • Jamba Juice
    Chief Marketing Officer
    Jamba Juice Aug 2016 - Dec 2017
    Atlanta, Georgia, Us
    View
  • Zoes Kitchen
    Chief Marketing Officer
    Zoes Kitchen Sep 2011 - Sep 2016
    Plano, Us
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  • Kona Grill
    Vice President Of Marketing/Brand
    Kona Grill Dec 2009 - May 2011
    Scottsdale, Arizona, Us
     Complete marketing, advertising and brand responsibilities for high volume, polished casual brand with 25 locations in 16 states. Reversed declining sales trends finishing 2010 with positive SSS and high single digit traffic gains for the year. Built solid foundation for 2011 that has led to operating results outpacing the industry and Knapp Track benchmarks o Prior two year sales declines of 7.2 % and 9.3 % respectively and restaurant operating profit declines of 3oobp each year, the brand was trailing its peer group by a wide margin Created new graphic standards and concept campaigns to directly appeal to various target demographics for 4 unique day parts. Instrumental in conceptualizing and executing new internal campaign to focus on retention and building morale.  Responsible for all advertising initiatives across all media vehicles including broadcast, print, social/digital, email and all in restaurant merchandising and all partners involved in the successful execution of these strategies. Instituted new menu mechanics to drive profitable purchase decisions and worked with culinary team to develop new food based promotions to drive trial and frequency. Clarified brand for current and potential users through qualitative and quantitative research, resulting in “Kitchen. Sushi. Cocktails” tag.
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  • Fhrg- Champps And Fox And Hound
    Vice President Of Marketing
    Fhrg- Champps And Fox And Hound Jul 2006 - Dec 2009
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  • Sambuca360
    Director Of National Marketing
    Sambuca360 2004 - 2006
    Us
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  • Romacorp, Inc.
    Regional Marketing
    Romacorp, Inc. 2001 - 2004
    Orlando, Florida, Fl, Us
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  • Half Price Books
    Director Of Pr
    Half Price Books 1999 - 2001
    Dallas, Us
    View

Rae Phillips- Luther Skills

Leadership Marketing Management Direct Marketing Field Marketing Team Building P&l Social Media B2b Online Marketing Brand Development Food Account Management Sales Trade Shows Restaurant Management Event Planning Market Planning Food And Beverage Digital Marketing Advertising Integrated Marketing Lead Generation Strategic Planning Franchising Merchandising Strategy Facebook Budgeting Marketing New Business Development Hospitality Social Networking Event Management Leadership Development Time Management Restaurants Customer Service Social Media Marketing Creative Direction Email Marketing Budgets Management Public Relations Marketing Communications Menu Development Marketing Strategy Brand Management Marketing Research Hospitality Industry

Rae Phillips- Luther Education Details

  • Southern Methodist University
    Southern Methodist University

Frequently Asked Questions about Rae Phillips- Luther

What company does Rae Phillips- Luther work for?

Rae Phillips- Luther works for The Stix Icehouse

What is Rae Phillips- Luther's role at the current company?

Rae Phillips- Luther's current role is Owner.

What is Rae Phillips- Luther's email address?

Rae Phillips- Luther's email address is ra****@****hen.com

What is Rae Phillips- Luther's direct phone number?

Rae Phillips- Luther's direct phone number is +146929*****

What schools did Rae Phillips- Luther attend?

Rae Phillips- Luther attended Southern Methodist University.

What skills is Rae Phillips- Luther known for?

Rae Phillips- Luther has skills like Leadership, Marketing Management, Direct Marketing, Field Marketing, Team Building, P&l, Social Media, B2b, Online Marketing, Brand Development, Food, Account Management.

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