Renay Picard

Renay Picard Email and Phone Number

Director of Marketing @ Azenta Life Sciences
Renay Picard's Location
Greater Boston, United States, United States
About Renay Picard

An experienced marketing leader with a proven track record of innovative marketing strategy and execution that translates into lead and revenue generation.•A specialist in online marketing with expertise in website and graphic development, search engine optimization, marketing operations, campaign development/execution and analytics.•A social media expert who has developed and built an online community implementing social media technologies.•A communications specialist with impeccable writing skills.Specialties: Content marketing, branding, messaging, marketing automation and operations, public relations, marketing events, product development, social media, creative.

Renay Picard's Current Company Details
Azenta Life Sciences

Azenta Life Sciences

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Director of Marketing
Renay Picard Work Experience Details
  • Azenta Life Sciences
    Director Of Marketing, Sample Management Solutions
    Azenta Life Sciences Dec 2023 - Present
    Burlington, Ma, Us
  • Azenta Life Sciences
    Director, Marketing Campaigns
    Azenta Life Sciences Apr 2022 - Dec 2023
    Burlington, Ma, Us
  • Azenta Life Sciences
    Senior Manager, Marketing Campaigns
    Azenta Life Sciences Oct 2021 - Apr 2022
    Burlington, Ma, Us
    As Senior Manager of Marketing Campaigns for Azenta Life Sciences, I work with an amazing team that defines, manages and executes communications strategies across multiple channels to deepen relationships with our customers who are at the forefront of scientific exploration and discovery. We continuously seek opportunities to grow through careful analysis of existing programs, as well as “test and learn” strategies and tactics, and evolve operational processes to drive increased productivity and results.
  • Thermo Fisher Scientific
    Global Market Development, Biosciences Division
    Thermo Fisher Scientific Dec 2020 - Oct 2021
    Waltham, Ma, Us
  • Thermo Fisher Scientific
    Global Market Development, Water And Lab Products
    Thermo Fisher Scientific Oct 2018 - Dec 2020
    Waltham, Ma, Us
    As a market development manager for Thermo Fisher Scientific, I collaborate with product management and regional market development partners to build and execute global growth strategies to drive measurable revenue growth. This includes the development and execution of strategic, multi-channel integrated global marketing plans, and encompasses customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs.
  • Take Root Marketing
    Marketing & Social Media Consultant
    Take Root Marketing May 2013 - Oct 2018
    From small start-ups to global enterprises, I work with leading organizations to build a solid marketing foundation via branding and messaging and then expand their market visibility and position with great content and marketing strategy. My skills range from creative development and website design to public relations and marketing technologies.
  • Eliassen Group
    Content Marketing Manager
    Eliassen Group Nov 2015 - Mar 2018
    Reading, Ma, Us
    As Content Marketing Manager, I developed interesting, relevant content to engage Eliassen Group's key audiences via marketing and social media channels. I worked closely with the team internally to understand industry and client challenges and continuously look for opportunities to turn these insights into great content to help overcome these challenges and meet their business objectives.
  • T3 Advisors, Llc
    Director Of Marketing And Social Media
    T3 Advisors, Llc Apr 2013 - Dec 2015
    Boston, Ma, Us
    As T3 Advisors' Director of Marketing and Social Media, I led the organization's content development, communications and PR strategy. Additionally, I empowered the organization to engage in meaningful interactions in the social media space.
  • Boston Scientific
    Social Media Marketing
    Boston Scientific Sep 2011 - Apr 2013
    Marlborough, Ma, Us
    As Boston Scientific’s Social Media Marketing Manager, I led the organization's Social Media Center of Excellence, developing and championing social media policies and establishing effective governance to meet the industry's legal and regulatory requirements. I partnered with digital marketing leaders across BSC's medical specialties in setting objectives, planning, execution, and measurement of social media programs.
  • Quaero
    Director, Marketing
    Quaero Apr 2010 - Sep 2011
  • Veroxity Technology Partners
    Director Of Marketing
    Veroxity Technology Partners Mar 2009 - Apr 2010
    Us
  • Basho Technologies, Inc.
    Vp Of Marketing
    Basho Technologies, Inc. Jan 2008 - Oct 2008
  • Basho Strategies, Inc.
    Vice President Of Marketing
    Basho Strategies, Inc. Jan 2004 - Dec 2007
    Bellevue, Wa, Us
    Manage all aspects of corporate marketing activities including corporate branding and messaging, events, public relations, and website development.
  • Concord Communications
    Manager Of Online Marketing
    Concord Communications Aug 2003 - Dec 2003
    Us
  • Lexign/Providus
    Marketing Manager
    Lexign/Providus Sep 2000 - Nov 2002
    Responsible for online marketing campaigns, corporate website and intranet. Involved in corporate rebranding and managed production of all creative materials.

Renay Picard Skills

Lead Generation Social Media Marketing Marketing Online Marketing Marketing Strategy Seo Social Media Strategy Start Ups Web Marketing Analytics Direct Marketing Strategic Partnerships Public Relations Salesforce.com Leadership Marketing Management Competitive Analysis Product Marketing Marketing Automation Marketing Communications Crm Management Messaging Product Development B2b Marketing Email Marketing Integrated Marketing B2b Search Engine Optimization Marketing Operations Project Management Corporate Branding Creative Direction Demand Generation Online Advertising Product Management Sales Enablement Customer Relationship Management

Renay Picard Education Details

  • Boston University
    Boston University
    Web Design
  • Southern Connecticut State University
    Southern Connecticut State University
    Spanish/Linguistics
  • University Of Connecticut
    University Of Connecticut
    Education/Foreign Language

Frequently Asked Questions about Renay Picard

What company does Renay Picard work for?

Renay Picard works for Azenta Life Sciences

What is Renay Picard's role at the current company?

Renay Picard's current role is Director of Marketing.

What is Renay Picard's email address?

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What is Renay Picard's direct phone number?

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What schools did Renay Picard attend?

Renay Picard attended Boston University, Southern Connecticut State University, University Of Connecticut.

What are some of Renay Picard's interests?

Renay Picard has interest in Children, Environment, Education, Animal Welfare, Arts And Culture.

What skills is Renay Picard known for?

Renay Picard has skills like Lead Generation, Social Media Marketing, Marketing, Online Marketing, Marketing Strategy, Seo, Social Media, Strategy, Start Ups, Web Marketing, Analytics, Direct Marketing.

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