Robert P. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

San Francisco, California, Us

Initiated revamp in organic social strategy and promotion tactics, which resulted in a 163% increase in impressions, 171% increase in engagements, and 404% increase in clicks to Salesforce-hosted blogs, landing pages, and product pages in 2022.Frequently collaborated with Commerce Cloud customers, higher executives, product evangelists (Trailblazers), and other influencers to create social-first content that promoted product announcements, event coverage, and industry-based thought leadership.Crafted and managed monthly and campaign-based content calendars, ensuring content is consistent and aligned to Salesforce brand and voice before publishing on Commerce Cloud social channels. Extracted performance data and presented to senior leadership to shape future campaign strategy and channel management.Led paid social boosting strategy, execution, and maintenance of cross-cloud Retail Holiday Campaign. Using a strategy of more focused promotion and finer targeting, we generated almost 1.5 million impressions, 12.7k engagements, and a 2.6% click-through rate across four product channels to Salesforce Holiday guides, informational pages, and blogs.

Atlanta, Georgia, Us

Manages strategy, execution and evaluation of CDC VetoViolence Facebook and Twitter campaigns. Provides counsel to CDC on paid and organic social media creative content and content strategy, while ensuring that all content meets agency and CDC editorial standards.Creates monthly metric reports that analyze client-mandated key performance indicators that assist in shaping of strategy for future campaigns. These strategic executions have led to a 14% increase in post engagements year-over-year, with the page follower count increasing by 7% overall.Rapidly launched an elevated paid social media campaign in response to the increase in reported cases of violence during the COVID-19 pandemic, garnering over 2 million impressions and a 180% increase in clicks to the VetoViolence website.

Los Angeles, Ca, Us

Served as social media manager for Wise Snacks and associated brand pages across Facebook, Twitter and Instagram. Assists in shaping organic social strategy for individual brands to grow their respective target audiences and position themselves top-of-mind for all prospective customers. Through organic methods, fans and followers for each brand channel grew on average of 10% in 2018, while page and post engagement increased by over 50% year over year.Assisted in managing the social voice and digital presence for “The Doodle Method,” an episodic series that served as a promotional vehicle for Wise’s Cheez Doodles brand, housed on Facebook and YouTube. Assisted in creation and management of multi-tiered media buy to promote episodic content and “influencer” page of Lindsey Conner, the show’s main character. The Doodle Method campaign amassed almost 5 million impressions, and over 1.5 million collective views of all 9 episodes over a 6 month period. The Doodle Method episodes and social presence were also featured in many industry publications, including Adweek.Leads creation of monthly content calendar, highlighting various products that the brand wishes to promote, along with holidays, pop culture events, and social media days that could be used to further assist in expanding their message to newer audiences.Reached out to snack-based influencers on Instagram, and frequently partnered with them for promotional posts about Wise’s new and innovative products to test and provide a review to their followers. Led rebranding and redirection of Kastner social media pages, which included concepting and execution of new strategies for agency representation on social media pages, including featuring agency award nominations/wins and agency creative.

Atlanta, Georgia, Us

Served as marketing lead and community manager of Shoney’s corporate social media properties. Scheduled and managed social posts and delivered client-facing reports highlighting insights and metrics through MomentFeed platform. Created e-blasts to send to opt-in customers to promote restaurant specials along with local convention appearance information to prospective franchise owners through use of e-mail marketing platform Emma. Spearheaded launch and maintenance of paid social and paid search campaigns that aligned with restaurant promotions. Concepted a “How-To” social media style guide for franchise-owned Shoney’s locations in an attempt to align brand identity across all Shoney’s properties.Led deployment and management of paid social media and pay-per-click based campaigns for agency clients including Manhattan Associates, Casemate, CREDO, FieldEdge, and Berkshire Settlements. Daily maintenance and management of CPC bids, budgets and targeted keywords for multiple campaigns through Google Display Network and Bing Ad Network. Supervised promoted social content and paid social campaigns for Southern Kitchen’s Facebook, Instagram and Pinterest channels through the use of the respective channel’s business and/or ads manager. Conceptualized weekly reports outlining social performance, eCommerce sales, and other client-established KPIs. Assisted the client with creation and management of their monthly content calendar, along with resourcing of images for website recipes and articles.

Atlanta, Ga, Us

Community management for Pergo flooring, a division of Mohawk. Managed the social channels for the brand (Facebook, Twitter, Instagram, Pinterest) using native platforms, SproutSocial and Buffer. Led management of paid social campaigns and monthly reporting on paid social performance along with recommendations for content, spend and channel management. Partnered with outside agencies to promote product placement campaigns and create brand awareness initiatives across digital and traditional media channels. Experimented multiple e-mail campaign initiatives using HubSpot.Managed localized SEM and SEO campaigns for Equifax and feelgoodaboutcredit.com using Google Analytics, Google AdWords and Bing Analytics. Assisting in the execution of front page bids and keywords for search and display campaigns targeted in the state of Mississippi. Negotiated and purchased localized radio, cinema and college print advertising space promoting website and sponsored on-campus panels surrounding financial management. Prepared reports outlining client-mandated campaign KPIs, including, but not limited to, reach, frequency, impressions, page sessions and webpage social shares for weekly and monthly reporting to Equifax and the office of Mississippi’s Attorney General.Led social and media execution on rebranding campaign for Oregon Community Credit Union, including placement of local television units, paid social initiatives, and website redesign. Established various monitors on Crimson Hexagon to assist with shaping of social strategy.

London, England, Gb

Assisted broadcast supervisors with television, radio and digital advertisement purchases within locally broadcasted major league sporting events for General Motors. Supervised complete stewardship of local marketing events, including media evaluation, cost negotiation, success measurement of digital elements, invoice reconciliation, and postmortem reporting. Served as point-of-contact between the client, internal teams and external vendors to establish and guarantee proper and punctual delivery of creative elements, traffic requests, media schedules, and other time-sensitive deliverables needed to properly execute campaign. Assisted in budget management, campaign milestones, campaign updates and postmortem reporting, recommending improvements or changes in strategic direction, dependent on media landscape and brand representation.Frequently used Microsoft Office (Microsoft Word and Excel) to create and manage reports for agency-wide reference and preparation for weekly client team status calls. Created client-facing visual summaries of campaign results and agency-wide training materials using PowerPoint.

Pittsburgh, Pa, Us

Assisted public relations account executives with research on existing and potential business, including media scanning and tracking, potential spokesperson research, and applicable competitor tactics for brands including Yellawood, Cub Cadet and Golf Pride. Educated PR/media teams on third-party social media tools like Buffer and HootSuite for analytics and reporting.Frequently used CisionPoint program to find appropriate media contacts, create media contact lists, research editorial calendars and pitch to media outlets for potential coverage. Extensive use of MS Office (Excel, Word and PowerPoint) to organize media lists and editorial calendars, draft pitches, and create client and agency presentations. Facilitated use of social media programs to schedule posts, track analytics, and reach out to thought leaders and influential pediatricians on social media for promotion of Perrigo products for campaign surrounding the government shutdown.Assisted in executing social strategy for Annual Shared Hope International Conference, resulting in 300% increase of social media interactions for Shared Hope, and helped on social seeding strategic efforts for Chick-Fil-A Bowl promotional videos.With the assistance of other interns in Atlanta and Pittsburgh offices, created a intern Tumblr, displaying what we learned during our time with the agency, and our plans and hopes for the future, while suggesting strategies in digital, social and public relations for the agency to consider in future client business.

Managed/established client and in-house social media accounts, including scheduling posts to appropriate Facebook and Twitter pages.Writing and researching blog posts for various industries, including health and wellness, contract packaging and construction. Wrote copy for client and in-house websites. Created content calendars and style guides for agency and agency clients.

Managed and rebranded company Facebook and Twitter pages for promotional use, implementing hashtag campaigns.Helped create and set up Instagram, Vine and Foursquare accounts as a part of new social media and rebranding initiative. To date, posts reach an average of 5,000 users, and resulted in 28% growth in Facebook subscriptions and 40% growth in Twitter followers.

Attended film screenings, conventions, and campus events for weekly coverage in Arts and Living section. Stories written were published over 30 times and considered for editorial positions on multiple occasions.

Scottsdale, Az, Us

Created over 30 blog posts for QualityStocks clients based on press releases in the science and technological industries. Stories were also posted on Wooeb, SeekingAlpha, StockHouse and InvestorsHub websites.Posts helped company average 1.8 million viewers a month and average over 8 minutes of view time per website hit, 800% higher than the average.

Assisted CEO of company with tasks such as appointment booking, client calling, and processing contractual documents to distribute to clients. Processing invoice payments, maintaining website and website blog, as needed.Created and distributed media releases and press kits to distribute to general media for potential advertising, media coverage, or contracted employment. (30+ new clients and 20+ placements)Handled now defunct social media accounts, registered site for multiple social media services to generate buzz about brand, services offered and connect with similar individuals/companies.

Assisted CEOs with establishing and maintaining a social media presence thorough the implementation of Facebook and Twitter pages and integrating them into the THRIVE website.Used social media websites to promote brand and raise subscriptions to newsletters by 60% and greater numbers of attendance at events by at least 40%.

Writing and publishing the Pop Culture/Entertainment blog for the Marietta Daily Journal as a part of its website redirection and launching of new web design. Commented on pop culture trends and music, television and film releases. Synced feeds of stories and posts to appropriate Facebook and Twitter accounts.

Bachelor Of Science (B.S.), Communication And Media Studies

Associate Of Arts (A.A.), Communication, Journalism, And Related Programs