Eviso operates the brands Canal Digitaal and Online.nl in the Netherlands. Canal Digitaal offers TV services to residential and business customers. Online.nl offers broadband services and interactive television. Eviso works on behalf of M7 Group SA (part of Canal+) and provides marketing, sales and customer operation services. ▪ P&L responsibility for the Dutch market ▪ Expertise: Online marketing, Base marketing, Acquisition, Channel mgt, Data analytics, B2B and Marketing Communication▪ Transforming the current local business model into a digital offering

JBT/ Stork Dairy & Food Service: Strategy development

Responsible for achieving sales results and improving the effectiveness of sales channels on the long term and improve the result of campaigns on the short term. Develop campaigns using detailed segmentation, customer insights, profitability targets and channel characteristics. Leading company-wide cross-functional projects. Implemented omni-channel strategy. Commercial lead in cross-functional customer experience projects. Member of Operations board of directors. Reporting to Executive Board.

Managing the various channels from traffic generation to maximum conversion in order to achieve commercial targets and, in parallel, develop and implement a multi-channel strategy to allow the customer to choose his preferred channel in each stage of the customer journey. Transition from individual channel focus to multi-channel focus and decision-making.

Establish and implement marketing and communication strategy; manage marketing mix: product planning, pricing, advertising and promotion; define and monitor yearly business plans and budgets. Responsible for the following departments : Product Marketing, Communication, CRM, PR & Sponsoring, Purchase & Logistics and Customer Contact Centre. Topline responsibility.Member of Management Team and reporting to the Managing Director.

Establish and implement marketing and communication strategy; manage marketing mix of model line-up: product planning, pricing, advertising and promotion; define and monitor yearly business plans and budgets and manage all new model introductions heading a cross-functional team. Being a member of Commercial Management Team consisting of Sales, Marketing and Finance & Leasing. Member of Dutch Management Team. Additional experience: Integration of Nissan NL into Nissan West Europe (Fra)

Product introductions of numerous new models incl. 350Z for which I established a specialised distribution network and a premium launch communication strategy. Additional experience: Integration of Nissan NL and Renault NL into one company (member of local alliance office)

Responsible for sales of European produced vehicles to non-European destinations. Responsibilities included price negotiations with independent sales companies and achieving volume, market share and profits. Liaison for United Nations for tax-free sales (UNHCR and WFP)

Coordination of vehicle distribution operations and logistics planning for various European distribution centres. Responsible for European vehicle ordering and distribution. Managed (as a user) development and consistency of European Distribution IT System and participation in several European logistics improvement projects.

Responsible for process and procedure description of full warehouse operations. In addition 6-month internship at Xerox Deutschland GmbH, Düsseldorf in 1992.