Responsible for consumer sales and business analytics strategy

Responsible for all aspects of data analytics strategy.

- Manage both people and processes related to the development of advanced analytics to support Connect America's strategic objectives through the use of data- Play a critical role as the strategic Analytics leader for the company. Frequently pitch and present strategic recommendations and work closely with Sales, Marketing, Finance, and Operations to deliver, design and implement strategies that change how the business operates - Proposed and established a high-profile team comprised of data analysts to provide automated and self-service reporting tools to ensure accurate measurement of collections, sales & marketing KPI trend data - Influence and directly support CEO in establishing long-term strategies that drive operational efficiency, subscriber growth, and improvements in marketing creation- Provide oversight, strategic direction and operational leadership of all analytical implementations

- Responsible for managing and implementing multiple Financial & Accounting Operations projects, increasing efficiency, reducing manual processes, and automating audit & oversight controls- Lead a team of consultants on high profile/priority company-wide BI initiatives adhering to strict timelines and budgets- Set strategy, identify vendors, and oversee project life-cycle from proof-of-concept through UAT & validation -Determine priority of all technology projects for Accounting department; partner closely with the CAO, VP Finance, and VP IT to ensure all projects adhere to established timelines and operating parameters*Notable: Developed processes to integrate distinct General Ledger systems (MS Dynamics & YARDI) into one BI tool (Prophix) through the use of SQL – built stored procedures and created multiple views using joins and unions to achieve goal- Performed migration of enterprise financial reporting software and reconciled five years of financial data as part of system integration testing

- Managed day-to-day operations in addition to a team of three experienced professionals with diverse business functions such as project management, analytics and reporting- Created trending models, portfolio forecasts, management dashboards, and various ad-hoc reports for Accounting, Financial Analysis & Planning, Risk, and Compliance partners - utilizing SQL and Excel- Built and expanded previously non-existent operations team to manage and oversee business vendor utilizing both short and long-term growth strategies- Key member of retention and growth efforts of Ally’s Held-For-Investment portfolio; responsibilities included business strategy, growth analytics, and process improvement and executionParticipated in year-long project to transition main business functions to new vendor; includes due diligence review, contract development and negotiations, financial analysis, and presentation development to Board of Directors

- Served as Line of Business (LOB) lead during large-scale bank-wide initiative to transition Ally to a new accounting sub-ledger system; project completed one month ahead of schedule- Led a 2013 system enhancement project; identified possible system improvements and partnered with software vendor to develop expanded system capabilities allowing Ally to in-house oversight reporting- Designed monthly scorecard highlighting multiple categories of Ally’s Held For Investment (HFI) mortgage portfolio; scorecard disseminated to senior leaders including Board of Directors- Researched general ledger posting issues and other system mapping issues; identified and implemented solutions, resulting in aged transaction items never exceeding Ally’s policy requiring action plan

- Lead finance/accounting associate for project and testing related activities- Team leader of a group of four experienced associates- Participated in more than thirty projects as subject matter expert for finance/accounting team, serving as business lead on multiple projects- Facilitated on-site project meetings, presentations and conference calls with external Servicing Division executives - Designed and presented Sarbanes-Oxley process flows and key controls to external auditors, successfully making team SOX compliant with zero audit findings

- Served as LOB Lead on Merrill Lynch merger project, providing knowledge and guidance to internal business partners and management on best practices to successfully integrate and consolidate investment portfolios

- Created / redesigned more than twenty MS Access databases; utilized queries, macros and forms, eliminating need for manual manipulation while enhancing research and reporting capabilities- Developed automated tracking module to identify REO loans, eliminating original method of manual tracking