Sales And Channels Management Latam | Commerce & Unica Marketing
São Paulo Area, Brazil
In July 2019, HCL Technologies acquired select IBM software products. As part of the deal's close, HCL takes full ownership of the research and development, sales, marketing, delivery, and support for AppScan, BigFix, Commerce, Connections, Digital Experience (Portal and Content Manager), Notes Domino, and Unica.As a Director of Sales at HCL, supplied with all suite of known IBM products, my main focus is to establish new business partnerships, renew and extend contracts with former IBM customers, and bring new logos. As a continuous process of growth in LatAm, some activities I highlight are: to identify business opportunities, create marketing initiatives, maintain awareness on competing products, and guarantee that business partners and clients are well supported, generating maximized results. As a routine, we use the expertise of all team members to successfully establish trust with counterparts, focusing on long-term relationships. In order to be assertive on that, I constantly evaluate:➢ Customers’ business strategies and priorities➢ Customers’ ongoing projects and future business goals ➢ Current concerns and issues➢ Challenges in businessCapabilities, vision and roadmap must be transparent and aligned with prospects or clients’ expectations, and differentiators combined with very strong and compelling reasons to act.