Ecommerce Manager
Current- Own the online business of KCDC Skateshop from top to bottom, overseeing the Shopify website and online orders with an emphasis on meeting DTC sales and customer acquisition goals through high levels of customer satisfaction- Report directly to the owner and work with our Brand Manager and Marketing Head to coordinate marketing campaigns and develop a unified digital marketing strategy including promotions, product launches, and more- Launch and manage digital marketing campaigns, including SMS and email campaigns through Klaviyo - Continuously improve online user experience by optimizing site UI/UX with a focus on site navigation, checkout process, and adding relevant content to meet relevant customer retention and check out rates- Launch, integrate, and continually manage and maintain all back-end 3rd party Shopify apps including alternate sales channels, marketing tools, email campaigns, and more- Work closely with the back-of-house operations manager to ensure that all product and inventory levels are accurately represented across all online selling channels at all times- Participate in regularly scheduled cross-functional meetings to review daily, weekly, and monthly sales targets and identify key actions and metrics to improve business operations