Global Marketing Director
Current
Apr 2022 - Present
AeroLeads people directory · profile
Robin Johnson Email & Phone Number
Global Marketing Director at VisitBritain
at
VisitBritain
1 work email found
@visitbritain.org
2 phones found area 207
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Marketing Director at VisitBritain
Location
London, England, United Kingdom
Who is Robin Johnson? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Robin Johnson is listed as Global Marketing Director at VisitBritain at VisitBritain, based in London, England, United Kingdom. AeroLeads shows a work email signal at visitbritain.org, phone signal with area code 207, and a matched LinkedIn profile for Robin Johnson.
Robin Johnson previously worked as Global Marketing Director at Visitbritain and Europe Director at Visitbritain. Robin Johnson holds Bachelor’S Degree, Modern & Medieval Languages (Spanish & Italian) from University Of Cambridge.
Company email context
Email format at VisitBritain
This section adds company-level context without repeating Robin Johnson's masked contact details.
{first}.{last}@visitbritain.org
86% confidence
AeroLeads found 1 current-domain work email signal for Robin Johnson. Compare company email patterns before reaching out.
Profile bio
About Robin Johnson
As VisitBritain, I use my extensive international strategy and marketing experience to lead both UK and international travel industry stakeholders towards a successful increase in tourism numbers and value to the UK. Relationships with partners in both the public and private sectors help make Britain’s tourism offering more competitive to meet strategic market trends and adjust to emerging market risks.My role has a number of overarching priorities: building clear communications campaigns that respond to international customer motivations, developing effective commercial relationships with global travel sector partners and high-level stakeholders across government, and working with partners in the UK industry to build new product that meets evolving customer needs in international markets. Increased tourism revenues and enhanced trade opportunities have been the measures of success - I am proud that the UK Government’s £23m ‘GREAT’ international tourism marketing campaign, delivered by my team during my time as Marketing Director at VisitBritain, generated £500m in additional economic impact for the UK economy.Managing senior stakeholders and an agenda that combines policy, commercial interests, consumer satisfaction, and the needs of large corporate partners as well as SMEs demands a mix of negotiation, influencing & communication skills, problem-solving abilities, commercial astuteness, and motivational leadership. I have lived and worked in 10 cities on 5 continents, speak 5 languages, and thrive in international, multicultural environments.
Listed skills include Marketing Strategy, Tourism, Strategy, Marketing Communications, and 43 others.
Current workplace
Robin Johnson's current company
Company context helps verify the profile and gives searchers a useful next step.
11 roles
Robin Johnson work experience
A career timeline built from the work history available for this profile.
Europe Director
- Senior leadership role at the government-funded national tourism agency working with partners to develop the tourism industry and promote Britain worldwide through marketing & communications activity
- Leading VisitBritain’s Europe strategy, ensuring implementation of business and marketing plans, managing and motivating team of 35 across seven European markets
- Overall activity budget of £7m, attracting £3m additional funding from the private sector, and delivering £99m in additional economic impact for the UK economy
- Won stakeholder approval for new Europe strategy presented to the Board in June 2017 and secured buy in for increases in annual European budget to mitigate risks to UK tourism business from Brexit
- Realigned staff and resources across the Europe-wide organisation to deliver a focused strategy and prioritise large-scale commercial partnerships with Expedia, EasyJet, and other travel sector businesses, motivating.
- Re-positioned key Britain brand destination messages in European markets and re-aligned Europe-wide communications campaign activity and budgets in response to consumer research commissioned after EU referendum result
Feb 2017 - Apr 2022
Interim Marketing Director
- Role to lead VisitBritain’s marketing strategy, working in partnership with commercial and government partners
- Led, directed and took full accountability reporting into ministers for the UK Government’s £23m ‘GREAT’ international tourism marketing campaign, which generated £500m in additional economic impact
- Embedded commercial partners across marketing activity to extend reach to international customers
- Managed a complex external stakeholder environment, built positive relationships with senior stakeholders at No10 and other UK Government partners, focused on constructive, collaborative initiatives to reconstitute.
- Developed a new strategy to re-establish VisitBritain in the business events sector following a 5-year absence, secured stakeholder approval and ongoing funding from other UK Government departments, oversaw the set-up.
- Consolidated the newly restructured marketing division, drove adoption of a process-driven and outcome-focused culture, built strong working links across the business, set up new content unit
May 2016 - Jan 2017
Acting Director Overseas Operations, Trade & Commercial
- Reported to the CEO managing 130 staff in 23 locations leading VisitBritain’s international operations and B2B activity with the UK tourism industry, focused on delivering strategy, budget management and efficiencies
- Oversaw commercial operations including e-commerce retail sales with a turnover of over £21 million
- Increased the UK tourism product sold overseas by tourism suppliers to international buyers through a range of overseas events and initiatives
- Led planning & implementation of a restructure of VisitBritain’s international operations as part of a wider corporate reorganisation, reallocating resources to fit the corporate priorities of the new CEO
Nov 2015 - Apr 2016
Head Of Overseas Operations
- Achievements & Responsibilities
- Concurrently led two major international business development programmes including VisitBritain’s operations in over 20 international markets
- Restructured UK tourism’s Asia operations, set up a new hub office in Dubai, established a bespoke regional operation for the China market, recruited key senior international positions for operations in Brazil, India.
May 2012 - Oct 2015
Project Director China
- Achievements & Responsibilities
- Concurrently led two major international business development programmes including a specific remit to boost tourism from China
- Seconded to the British Embassy in Beijing to develop a 3-year strategy to maximise the potential of the China market for tourism-led trade expansion, provided direction & clarity to stakeholders on strategy for China.
- Led the award-winning ‘GREAT Names for GREAT Britain’ marketing campaign from inception to delivery, raised awareness of Britain as a tourism destination in China and engaged tourism businesses in the UK with market.
Nov 2012 - Mar 2015
Manager Latin America
- Achievements & Responsibilities
- Led the development and implementation of the Latin America strategy, championed the introduction of consumer marketing, ensured the organisation achieved its targets
- Increased return on investment from consumer marketing campaigns delivered with partners (eg British Airways)
- Built a high-performing team in São Paulo, handled recruitment and dismissals, implemented government funding cuts in 2011 with the closure of operations in Mexico
Apr 2009 - Apr 2012
2012 Games Strategy Manager
- Developed Britain’s international tourism strategy for the London 2012 Olympic & Paralympic Games, led input into the government’s tourism strategy and delivery of Games strategy to internal stakeholders
Oct 2008 - Mar 2009
Senior Executive, 2012 Marketing
- Co-ordinated internal network support for the strategy to maximise the benefits of the 2012 Games
Apr 2007 - Sep 2008
Project Executive, Ceo'S Office
- Worked on special strategic projects, research, briefings, speeches & presentations for the CEO
Feb 2006 - Mar 2007
Product Development Executive
- Identified prospects to develop tour operator business in new markets in South America.
Sep 2003 - Jan 2006
3 education records
Robin Johnson education
Bachelor’S Degree, Modern & Medieval Languages (Spanish & Italian)
University Of Cambridge
Education record
Winchester College
Professional Certificate In Marketing
Cim | The Chartered Institute Of Marketing
FAQ
Frequently asked questions about Robin Johnson
Quick answers generated from the profile data available on this page.
What company does Robin Johnson work for?
Robin Johnson works for VisitBritain.
What is Robin Johnson's role at VisitBritain?
Robin Johnson is listed as Global Marketing Director at VisitBritain at VisitBritain.
What is Robin Johnson's email address?
AeroLeads has found 1 work email signal at @visitbritain.org for Robin Johnson at VisitBritain.
What is Robin Johnson's phone number?
AeroLeads has found 2 phone signal(s) with area code 207 for Robin Johnson at VisitBritain.
Where is Robin Johnson based?
Robin Johnson is based in London, England, United Kingdom while working with VisitBritain.
What companies has Robin Johnson worked for?
Robin Johnson has worked for Visitbritain and Eurowelcome Latin Travel.
How can I contact Robin Johnson?
You can use AeroLeads to view verified contact signals for Robin Johnson at VisitBritain, including work email, phone, and LinkedIn data when available.
What schools did Robin Johnson attend?
Robin Johnson holds Bachelor’S Degree, Modern & Medieval Languages (Spanish & Italian) from University Of Cambridge.
What skills is Robin Johnson known for?
Robin Johnson is listed with skills including Marketing Strategy, Tourism, Strategy, Marketing Communications, Event Management, Marketing, Management, and Marketing Management.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial