I was intrigued by the customer insights profession when I studied marketing at UW-Madison. My introduction into the field showed me the value behind listening, observing, and developing customer-centric strategies, and ultimately driving me to pursue my MBA in Marketing Research.I have learned that beyond the core expertise in research methods that true success is achieved by developing a strong business acumen and connecting the dots with cross-functional teams. This foundational knowledge has helped me thrive at large organizations like Adobe and Walmart.Key Competencies: ★ Big Picture Thinker: While I am detail-oriented, I rely on the big picture to guide how I deliver insights. I break down business challenges and questions while taking a step back to up-level the Voice of the Customer. I bring together multiple sources of customer insights to create comprehensive and compelling stories and influence leadership teams. ★ Creative Problem Solver: I connect the dots. I look to understand the current strategy and business challenges across cross-functional teams. With that understanding, I anticipate and proactively recommend areas of research exploration. ★ Thought Partner: I strive to understand the position of stakeholders and business leaders and why they make specific decisions. I ask the right questions and ensure that the research design and insights I deliver are grounded in business context to push teams from insight into business actions.★ Super-Collaborator: Collaboration is not just focusing on my own role but reaching out to others to understand how I can help them be successful. I have been recognized by senior leadership for my ability to adapt and connect with all levels of the organization. ★ Vendor & Project Management: I collaborate with research suppliers along the journey to impactful insights. With these partnerships, I have effectively redesigned processes, increased productivity, and exceeded project timelines.My Top 5 Clifton Strengths: Connectedness • Strategic • Responsibility • Intellection • Consistency
Listed skills include Market Research, Marketing Research, Customer Insight, Data Analysis, and 15 others.