Richard Robinson🔥 Email & Phone Number

London, Gb

Executive Director of Ingenuity+ and Exco member of The Ingenuity Group.The UK's largest connector of brands with agencies, and agencies with brands coupling unrivalled depth of knowledge, insight and understanding with expert, bespoke, guidance to deliver progressive pitch processes for brands. With 98% of brands stating they'll defintely or probably be pitching some or all of their marketing in the next 12 months & UK marketing budgets predicted to reach record levels of £40 billion by Q1 2025 the process for brands and agencies to come together, stay together and grow together needs to transform.

London, Gb

Quite possibly one of the most fun roles I've had in a long time. Four months reviewing hundreds of agency creds, products and unique points of difference. A deep dive exploration into the weird and the wonderful, the bold and the beautiful. Every proposition, every discipline, every channel.Future Factory are a hyper-diverse group of thinkers and doers with forensic understanding of what makes brands tick and how to best position agencies to create mutual value for all.Future Factory are one part of The Ingenuity Group and connect the marketing world alongside Ingenuity, Ingenuity+, Mad//Fest, Mad//Masters, and Reg & Co.

London, London, Gb

Proud to have led Oystercatchers to become one of the UK's leading intermediaries in agency search and marketing transformation. However, times change and all good things eventually come to an end. Feel free to get in touch to discuss the progressive ways to connect brands with agencies at richard.robinson@ingenuitylondon.com

London, London, Gb

One of the original four equity owners of Oystercatchers, contributing to consistent YOY growth over a 5 year period of +500% including full earn-out following acquisition by Centaur Media in March 2017.Architect of Oystercatchers Modern Marketing Excellence, a unique methodology designed to enable CMOs to transform their marketers from competent to practioner through training, ways of working, capabilities and culture. Proud to see our work awarded "Most Acclaimed Marketing Training Programme 2016" and Oystercatchers identified as the UK's "Leading niche Marketing Consultancy" in 2016 & 2017 as well as "Most outstanding management consultancy for Marketing 2017" before the migration of Oystercatchers' training capability to Econsultancy. In parallel Oystercatchers was recognised for 'Consulting Excellence' by the Management Consultancies Association for five consecutive years. Part of the team voted the UK's leading Intermediary by the IPA (May 2013).

London, London, Gb

Managing Director of Xeim Engage, seamlessly combining the thought leadership and application of Econsultancy into bespoke solutions for brands at scale. At its high point Xeim worked with over 1.5million digital, marketing and creative professionals, in 70+ markets across 1,500 brands delivering excellence in digital, marketing and ecommerce.Proud to have seen our work for SKY win The Marketing Society's award for 'Best Employee Engagement and Experience' in 2023, and PMI win Gold and Silver at the Brandon Hall Awards in 2023 for 'Best use of blended learning' and 'Best learning program supporting a change transformation business strategy'. These wins were followed up by two Golds at 2024 Brandon Hall Awards, again for Philip Morris International.

London, Gb

A collective of the best Chief Digital Officers, Digital Marketing, and Ecommerce Directors from large brands and small, start-ups to scale-ups with one simple purpose: To come together once a quarter to advise and support Econsultancy with best practice and trends.

London, Gb

Strategic & commercial lead for Econsultancy's consultancy and capability programmes, delivering excellence in digital, marketing and eCommerce at scale. Unlocked Econsultancy's unique ability to apply best practice through participatory, blended programmes of thought leadership and application. Successfully turned around the brand to reposition it as one of the four strategic priorities of Centaur Media PLC.

2013Directed the first successful summit of the "Everest Triple Crown" by Kenton Cool. This involved summiting the three mountains that make up the Everest horseshoe in one continuous climb, a feat previously classified as impossible.Between the 19th - 21st May Kenton Cool summited Nuptse (7,861m), Everest (8,848m) and Lhotse (8,516m) rewriting climbing history in the sixtieth anniversary year of the first Everest summit. On his return Kenton received direct thanks from HRH Queen Elizabeth II and the British Government.2012Created and directed The Olympic Games Pledge delivering c.£5m of unpaid media for Samsung, a reach of +67,500,000 and an ROI of +1,250%. The Olympic Games Pledge fulfilled a 90 year promise made by Great Britain to the Founder of the IOC to place an Olympic Gold Medal won in 1924 on the summit of Mt Everest 'not just for your country but for all humanity'. Kenton Cool summited Mt Everest for a tenth time, and BAFTA & EMMY Award winning cameraman Keith Partridge captured the expedition in real time for social media and Samsung's London Piccadilly Circus jumbotron. The films have now been seen by 1m+ viewers.The expedition received the full endorsement of Lord Coe, the Royal Geographical Society, the British Mountaineering Council, the Alpine Club, the Himalayan Club, the British Exploring Society and the Nepalese Ambassador to Great Britain.2011Created and directed The 3G Everest Challenge delivering c.£2.5m of unpaid media for Samsung, a reach of +200,000,000 and an ROI of +1,600%. The 3G Everest Challenge saw Kenton Cool summit Mount Everest for the ninth time to prove the existence of 3G on the summit by sending the first tweet and making the first 3G phone call from the roof of the world.The tweet sent was recognised by Twitter as one of their ‘top ten most epic tweets’ alongside Jack Dorsey’s first tweet and the first tweet from the NASA Space Station.

New York, New York, Us

Director and Account lead for P&G's Oral Care and Health Care Advertising and holistic communications in Europe, Middle East and Africa. Lead for the successful global launch of Oral-B Toothpaste from initial concept through to multi-market implementation (Brazil, India, Nigeria, UK, Benelux, France, Argentina & Australia). Strategic and business lead for the creation and deployment of a radically new multi-agency partnership model for the Publicis Groupe and P&G across all brands and communication channels in Africa.Directly responsible for quadrupling the size of the P&G account in London, moving it from being a small & low profit piece of business to the largest account in the agency delivering a third of the agency's revenue and the majority of its profit. Won Publicis UK's first & only Euro EFFIE.The portfolio included Oral-B, Crest, Blend-a-Med, Ipana and Vicks (Sinex, Medinait, Daymed, Vaporub, First Defence, Cough syrup and Blau throatdrops).

Chicago, Illinois, Us

Headhunted from The Coca-Cola Company to lead the strategic development and implementation of all Adult, Family and Breakfast Marketing plans. This included overseeing the best global advertising of 2005 and a full review of all restaurant merchandising resulting in the development and implementation of a consistent Creative approach in every restaurant for the first time. Lucky enough to work through the "Super Size Me" years and learn first-hand the true meaning of crisis management. Part of the leadership team responsible for laying the strategic foundation of 'food quality' that has enabled McDonald's to deliver the unrivaled success it enjoys in the UK today.

Atlanta, Ga, Us

Directly responsible for identifying and delivering strategically-based beverage solutions to maximise the global McDonald’s/Coca-Cola partnership. The role covered every market & every region (exc North America) with a remit of 15,000 restaurants.The highlight was creating and patenting the world's first straw that could change the flavour of any carbonated drink. Once created the magic straw was taken away and buried deeper than The Ark of the Covenant in the final scene of Raiders of the Lost Ark. When you find it in the Coke vaults let me know.

Minneapolis, Mn, Us

Promoted through to become Carlson Marketing Group's youngest ever Group Account Director. Directly responsible for several major new business wins including John Smith's, Newcastle Brown, Courage Best, Theakston, Scottish & Newcastle Retail, Pernod Ricard (Aberlour & Clan Campbell), The Marketing Society and T-Mobile.Successfully managed to spend a disproportionate amount of time on distillery tours in the early years while working on United Distillers UK (Bell's Whisky, Gordon's Gin, Pimm's, Glen Ord & the Classic Malts).

London, Gb

Jumped into the deep-end of Sales Promotion and Trade Marketing managing the Leisure, Catering and International retail accounts of Britvic Soft Drinks, Pepsi, Tango & Odeon Cinemas. Drank far too much fizzy pop if I'm being honest.

Worked on the launch of Orange, as well as the ongoing management of Hutchison Paging, Hotpoint & Tefal projects. Learnt the art of making large quantities of tea for thirsty Creatives while simultaneously sending multiple faxes.

Dalkeith, Midlothian, Gb

Spotted early-on that having a career selling paper-based personal organisers was going to be daft.

Diploma, Strategy Innovation And Marketing

Business Administration And Management, General

Marketing

History & Educational Studies

Chartered Marketer (Mcim)

Diploma (Ispd)

Education record