Rebecca Pvanam Email & Phone Number

Singapore

Satellite Beach, Florida, US

Supporting small local businesses with branding, building a web presence and professional copywriting. Embracing the opportunity to upskill in new areas through self-paced courses and take advantage of time to work on passion projects.

San Francisco, California, US

• B2B marketing, customer marketing and content strategy.
• Played pivotal role in robust APAC marketing growth by crafting compelling B2B messaging and collaborating on omni-channel marketing campaigns.
• Championed SF product suite through strategic storytelling. Translated intricate concepts and thought leadership into engaging narratives, supporting product introduction, education and fuelling sales pipeline.
• Enhanced operational efficiency and achieved +50% social media engagement by initiating streamlined, data-informed processes.
• Collaborated with regional marketing, sales, web and creative teams, to breathe life into stories aligned with business objectives – including customer stories, product updates, feature releases.
• Nurtured relationships with high-value customers and senior leaders to orchestrate Customer Success Stories, building thought leadership and retention as a pivotal part of the Customer Marketing strategy. Leveraged.

Mountain View, CA, US

• Earned top honours in 6-month intensive course designed by Google, receiving both a distinction and peer-award for outstanding leadership. Mastered strategic marketing frameworks and leadership skills for 360.

Seattle, WA, US

• Optimized global webpages to maximise marketing performance, with a focus on content quality, writing standards and local relevancy in Asian markets, for enhanced search visibility and user engagement.
• Crafted data-driven content strategies to fuel demand generation and user acquisition initiatives, ensuring alignment with market insights and customer needs.
• Elevated writing standards and readability of landing pages across diverse markets, resulting in improved user experiences and conversion rates.
• Collaborated seamlessly with cross-functional teams to pioneer innovative solutions for content scalability, driving efficiency and effectiveness in content delivery.
• Orchestrated seamless global rollouts tailored to Asian markets, fostering continuous improvement of websites to meet evolving user expectations and market dynamics.

Seattle, WA, US

• Spearheaded the launch of Expedia's travel blogs in 11 markets. As project lead, oversaw content ideation, strategy, production, mobilization, design and performance, supported by local specialists and contractors.
• Served as Managing Editor of branded blogs in Singapore, Malaysia and India, ensuring high-quality content that resonated with target audiences.
• Drove substantial growth in demand, traffic, revenue, and marketing performance through organic channels across five Asian markets.
• Applied a localized approach to optimize global initiatives, aligning strategies with regional nuances and preferences.
• Collaborated effectively within a global team structure, navigating remote reporting dynamics to deliver results.
• Fostered cross-functional relationships and strategic partnerships with external brands to achieve multi-channel success and maximize brand exposure.

Singapore, Singapore, SG

• Wrote optimized on-page web content to drive search visibility and performance.
• Responsible for communications with external parties, facilitating collaborations and offpage SEO.
• Wrote original, engaging articles for Wego's travel blog - hotels, events, travel writing.
• Balanced editorial sense, creativity and technical elements.
• Editor and lead writer for travel destination guides.
• Managed select social media channels and published communications.

Berlin, DE

- Member of pioneer SEO team for Rocket Internet's e-commerce start-ups, ZALORA and Lazada.- Onpage and offpage optimization, including content creation and link management.- Responsible for writing and shaping early content across evolving websites.- Involved in planning new initiatives and strategies to increase traffic and SERP. - Team created concept.

Pursuing self-study in graphic design and visual communications. During this period, the flexibility allowed me to pursue and build skills in various areas of interest. This included design projects, events and social media management. Gained exposure in hospitality, tourism and inter-cultural communications through various involvements.In 2011, travelled.

Melbourne, Victoria, AU

Brand management of international wine portfolio including premium beverage brands. Design, copy-writing and creating marketing collaterals. Art direction for marketing displays.

Bachelor Of Arts (B.A.) With Merit, Communications And New Media

Cultural And Language Immersion (French), French Language And Literature