Supporting small local businesses with branding, building a web presence and professional copywriting. Embracing the opportunity to upskill in new areas through self-paced courses and take advantage of time to work on passion projects.

B2B marketing, customer marketing and content strategy.• Played pivotal role in robust APAC marketing growth by crafting compelling B2B messaging and collaborating on omni-channel marketing campaigns. • Championed SF product suite through strategic storytelling. Translated intricate concepts and thought leadership into engaging narratives, supporting product introduction, education and fuelling sales pipeline.• Enhanced operational efficiency and achieved +50% social media engagement by initiating streamlined, data-informed processes.• Collaborated with regional marketing, sales, web and creative teams, to breathe life into stories aligned with business objectives – including customer stories, product updates, feature releases.• Nurtured relationships with high-value customers and senior leaders to orchestrate Customer Success Stories, building thought leadership and retention as a pivotal part of the Customer Marketing strategy. Leveraged stories to empower sales teams, driving revenue.• Conducted gap analysis, performance analytics and content audit. Maximised budget by repurposing assets into bite-sized graphics tailored to the key concerns of ASEAN decision-makers, thereby reducing fiction and boosting affinity with target segments.

• Earned top honours in 6-month intensive course designed by Google, receiving both a distinction and peer-award for outstanding leadership. Mastered strategic marketing frameworks and leadership skills for 360 marketing. Included segmentation, SEO, SEM, content, advertising, analytics tools and project work.Coursework covered a range of topics and certifications inclusive of the Google Squared Online program along with other modules for digital marketing leadership training, as part of the SG United Mid-Career Pathways Program

• Optimized global webpages to maximise marketing performance, with a focus on content quality, writing standards and local relevancy in Asian markets, for enhanced search visibility and user engagement.• Crafted data-driven content strategies to fuel demand generation and user acquisition initiatives, ensuring alignment with market insights and customer needs.• Elevated writing standards and readability of landing pages across diverse markets, resulting in improved user experiences and conversion rates.• Collaborated seamlessly with cross-functional teams to pioneer innovative solutions for content scalability, driving efficiency and effectiveness in content delivery.• Orchestrated seamless global rollouts tailored to Asian markets, fostering continuous improvement of websites to meet evolving user expectations and market dynamics.

• Spearheaded the launch of Expedia's travel blogs in 11 markets. As project lead, oversaw content ideation, strategy, production, mobilization, design and performance, supported by local specialists and contractors.• Served as Managing Editor of branded blogs in Singapore, Malaysia and India, ensuring high-quality content that resonated with target audiences.• Drove substantial growth in demand, traffic, revenue, and marketing performance through organic channels across five Asian markets.• Applied a localized approach to optimize global initiatives, aligning strategies with regional nuances and preferences.• Collaborated effectively within a global team structure, navigating remote reporting dynamics to deliver results.• Fostered cross-functional relationships and strategic partnerships with external brands to achieve multi-channel success and maximize brand exposure.

• Wrote optimized on-page web content to drive search visibility and performance. • Responsible for communications with external parties, facilitating collaborations and offpage SEO.• Wrote original, engaging articles for Wego's travel blog - hotels, events, travel writing.• Balanced editorial sense, creativity and technical elements.• Editor and lead writer for travel destination guides.• Managed select social media channels and published communications. • Took lead on writing initial content when the site was new (homepage, flights, hotels and other key pages). Set voice and tone, implemented across sites in various locales.• Responsible for conceptualization, creation and management of Travel Guides on Wego Australia and India. • Brought my own travel writer's voice to the blog while adhering to editorial style guidelines. Reached a new segment and expanded the blog's reach.• Trained and managed regional SEO teams on content development

- Member of pioneer SEO team for Rocket Internet's e-commerce start-ups, ZALORA and Lazada.- Onpage and offpage optimization, including content creation and link management.- Responsible for writing and shaping early content across evolving websites.- Involved in planning new initiatives and strategies to increase traffic and SERP. - Team created concept, strategy and initial content for ZALORA's fashion blog. - Managed overseas teams for various localized sites and ventures.

Pursuing self-study in graphic design and visual communications. During this period, the flexibility allowed me to pursue and build skills in various areas of interest. This included design projects, events and social media management. Gained exposure in hospitality, tourism and inter-cultural communications through various involvements.In 2011, travelled and worked in New Zealand for half a year, building cross-cultural understanding and working in new environments such as farming and guest services.

Brand management of international wine portfolio including premium beverage brands. Design, copy-writing and creating marketing collaterals. Art direction for marketing displays.