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I'm not an entrepreneur. I do enjoy helping entrepreneurs and founders realize their vision through execution as an operator. Talk to me about Go to Market strategies for startups going from $1-2m to $36m+ (triple, triple, double). I leave the next double double to those CMO types. Results so far: 6x Acquisitions (3x 🦄)), 5x 📈 Still Growing (1x 🦄)), 2 still Finding Their WayCompanies include: Looker, Qualtrics, MySQL, Xamarin, Pentaho, Pusher, Datameer, Sourcegraph, Mattermost, Qualio, Anomalo, Seek AI, and Zenlytic. Marketing and Business Operations for software companies. Experienced in:- Business Planning, Strategy and Operations- Helping startups grow revenue- Demand/Lead Generation strategy & execution- Customer Relationship Management processes & procedures- Marketing Automation strategy & execution (Eloqua, Marketo, & Hubspot)- Software Marketing (high volume, SaaS, open source, & enterprise)- Online Marketing (web content, HTML, PPC & SEO)- Sales Management (inside sales & sales development)- Customer Success and Resolving Customer Issues and Complaints- Revenue (marketing, sales and customer success) Operations- Forecasting (sales & marketing)- Product marketing and positioning
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Vp Of MarketingSpinwheelSanta Cruz, Ca, Us -
Vp Of MarketingZenlytic Apr 2024 - PresentNew York, New York, UsZenlytic is the world’s first self-serve business intelligence platform combining Zoë, a generative AI data analyst, with a semantic layer for ad hoc questions and report building so you can make decisions faster. -
MentorFirst Round Fast Track Aug 2022 - PresentSan Francisco, Ca, Us -
AdvisorWilderness Labs Inc. Jan 2020 - PresentPortland, Or, UsWilderness Labs provides a complete IoT platform with defense-grade security that runs full .NET Standard applications on embeddable microcontrollers.I am advising on marketing strategy. -
Vp Of MarketingSeek Ai Aug 2023 - Mar 2024New York, Ny, UsGenerative AI for data powered by SEEKER, a system of models. Ask questions in plain English and Seek will query the data and give you the answers you are looking for, fast. -
Vp Of MarketingAnomalo Jun 2022 - Aug 2023Machine Learning for Data Quality Monitoring and Data Observability Platform100%+ yoy revenue growth with 4x Pipeline growth and 2x ACV increase transitioning from mid-market to Enterprise -
MentorLazaridis Institute Jan 2021 - Aug 2023Kitchener, Ontario, CaHelped individuals at Startups with tactical and strategic planning across all Go to Market functions. -
Vp Of Operations And Chief Of StaffQualio Aug 2021 - Jun 2022San Francisco, California, Us -
Vp Of Marketing, Head Of Business Operations And PartnershipsQualio Dec 2019 - Aug 2021San Francisco, California, UsVertical SaaS for Life Sciences- ARR growth: Triple, Double, Double- Maintained 3-4x pipeline coverage
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AdvisorGrain Jan 2021 - Oct 2021San Francisco, California, Us -
AdvisorGraphene Software Oct 2016 - Sep 2020San Francisco, Ca, Us -
Vp Of MarketingPusher Feb 2019 - Nov 2019London, England, GbAcquired by MessageBirdDeveloper Tools SoftwareHelped transition the company in how they approach marketing, sales, data, and customer success. -
Head Of MarketingMattermost Jan 2018 - Feb 2019Palo Alto, California, UsLed all marketing efforts with bootstrapped budget resulting in 3x revenue growth and raising $20M in Series A funding led by Repoint Ventures with S28 Capital and Y Combinator. -
Vp Of MarketingSourcegraph Nov 2016 - Jan 2018San Francisco, California, UsFirst Marketing Executive. Responsible for Marketing and Growth. Got to $1M+ in ARR while finding product/market fit. -
Senior Director Of MarketingLooker Apr 2015 - Nov 2016Santa Cruz, Ca, UsAcquired by GoogleBusiness Intelligence and Data Analytics platform built for Modern Data Stack. • Business Model Planning - grew from $10M to $40m• Product Marketing - launched Powered by Looker• Developer and Customer Marketing - built Team and strategy implementation• Website Optimization - increased Website Conversion from 2.08% to 8.10%• Marketing Operations - Marketo admin, SFDC admin, Infer and other tools• Sales Development Reps - Strategy and Growth planning -
Director Of Demand GenerationQualtrics Apr 2014 - Mar 2015Provo, Ut And Seattle, Wa, UsAcquired by SAP, went Public, now owned by Silver LakeGenerating leads that turn into revenue. Grew from $35M to $70M ARRBuilt and Managed worldwide Marketing Operations, Demand Generation, Web and Creative teams. • Leads from Website increase of 75%• Marketing Attribution to Pipeline increase of 181%• Marketing Attribution to Bookings increase of 103% -
Director Of Marketing - Demand Generation & GrowthXamarin Jan 2013 - Apr 2014San Francisco, Ca, UsAcquired by Microsoft Member of Exec Team (reporting to CEO) and participant in Board Meetings• Growth - Tripled from $3M to $9M then tripled to $27M ARR - 235% increase in monthly website sales, 40% of all revenue• Demand Generation and Lead Generation - 168% increase in new leads per month - 99% of Inside and Enterprise sales came through marketing• Sales Enablement• Online Presence, Inbound and Funnel Marketing• Customer Journey & Lifecycle Marketing• Marketing Operations and Analytics -
Director Of Marketing And Product ManagementDatameer Dec 2011 - Jan 2013San Francisco, California, Us• General Manager and Product Manager for the Datameer Analytics App Market• Managed launch of Datameer Professional & Workgroup• Managed and Implemented relaunch of datameer.com• Generate Leads and Demand Worldwide - 114% increase of Unique Website Visitors - 339% increase of Avg. Monthly Inbound Leads - 453% increase in Avg. Monthly Product Trial Activations -
Director Of Marketing - Demand GenerationPentaho From Hitachi Vantara Feb 2010 - Dec 2011Santa Clara, Ca, UsAcquired by HitachiGrew from $8M to $14M then doubled to $28M ARR• Demand Generation• Inbound and Funnel Marketing• Lifecycle Marketing• Marketing Operations and Analytics• Downloads to DollarsReported to CEOWorldwide Sales Operations ManagerMarch 2010-January 2011Developed and executed the demand-to-close processes and build efficient operations systems to support and manage low touch, high volume sales and marketing at Pentaho. Including worldwide management of the Lead Qualification Reps, the Lead Generation team and Summer Intern Program. -
(Mysql) Database Group - Inbound Marketing ManagerSun Microsystems Apr 2008 - Feb 2010Palo Alto, Ca, UsAcquired by OracleMySQL was acquired by Sun Mircosystems and became the Database Software Group within Sun.• Contributing member of the MySQL Lead Generation Team• WorldWide Mass Email Campaign Manager (MySQL Group) - FY2008 Stats: 1378 email campaigns sent with average of 14.78% open rate & 4.77% website visitors (click-throughs) • Maintain and Create Multi-Touch Lead Generation Campaigns• Edit and Develop Email and Website Material & Messaging• Maintain Online Advertising, Social Media and online media - Google Adwords Account Administrator • Use understanding of Sales Process to Market Effectively -
Marketing Operations ManagerMysql Oct 2005 - Apr 2008Austin, Texas, UsAcquired by Sun MicrosystemsExecuted low-touch, high-volume demand generation activities to monetize the MySQL open source database resulting in a $1 billion acquisition by Sun Microsystems.• Manage Demand Generation Programs• Worldwide Direct Marketing Coordinator• Application Administrator for Eloqua• Webinar & Event Coordinator• Application Administrator for SalesForce.com and Eloqua• Manage Direct Marketing CampaignsSales Development Rep from October 2005 to March 2006• First hire and Top performer• Process improvement and Playbook development -
Operations ManagerEclipse Marketing Apr 2003 - Sep 2005• Pest Control door-to-door Sales and Sales Management• Recruited and Managed a Sales Team of 30, provided sales training and incentive plans.• Managed 12 technicians, provided route management, training and hiring.• Produced $3.2 Million in annual subscription contracts in 4 months
Rich Taylor Education Details
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Boise State UniversityMarketing -
Boise State UniversityMarketing
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Meridian High SchoolGeneral Studies
Frequently Asked Questions about Rich Taylor
What company does Rich Taylor work for?
Rich Taylor works for Spinwheel
What is Rich Taylor's role at the current company?
Rich Taylor's current role is VP of Marketing.
What is Rich Taylor's email address?
Rich Taylor's email address is rq****@****ail.com
What is Rich Taylor's direct phone number?
Rich Taylor's direct phone number is +183124*****
What schools did Rich Taylor attend?
Rich Taylor attended Boise State University, Boise State University, Meridian High School.
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