Randy Raia, Mba Email & Phone Number

Greater New Orleans Region

Louisiana, Arkansas, South Mississippi

Manage $3 Million + annual business in VAP/VAE Respiratory Devices. Develop business strategies and pursue new opportunities for consistent growth in territory. Product line consists of Ballard Inline Suction Catheters, Oral Care Kits, & Microcuff ET Tubes. Work with Respiratory Therapy, ICU Nursing, Infection Control, Anesthesiology and Materials Management to educate on clinical advancements and ensure GPO compliance.• Developed business strategies and pursued new opportunities, enabling consistent territory growth, including: - Exceeded / met plan: 106%, 2021; 102%, 2018; and 107%, 2017. - Ranked #9 in country out of 36 representatives, 2018. - Earned Region of the Year Award, 2017. - Received Avanos BRAVO award 10x for sales performance, customer service, and peer mentoring.• Increased sales 217% / ~$433K in historically underperforming Arkansas territory (2017 through 2021).• Retained business at every account (175+ hospitals, LTACS, and DME accounts) during pandemic product shortages by communicating circumstances and taking extraordinary measures to ensure customer satisfaction. - Managed product allocation through Salesforce.com CRM, assisting with distribution partner collaboration. - Recognized for strong customer service focus by National VP of Sales and 17 external accounts and IDNs.

Greater New Orleans Area

Sales of Arista AH hemostatic agent and other surgical devices in hospitals and ambulatory surgery canters in South Louisiana, South Mississippi, and South Alabama. Independent Sales Representative for multiple surgical specialties including, but not limited to General Surgery/Bariatrics, Trauma, Gynecology, ENT, Urology, Cardiothoracic. Provided demonstrations and training for surgeons and staff on product use and technical support during surgical procedures. Engaged nursing and administrative staff to build relationships and rapport and to influence purchasing process. Partnered with Surgery, Emergency Department, and Materials Management on product placement and value analysis. Managed product implementation at 64 accounts.Medafor: Arista AH Absorbable Hemostatic Agent• Launched Arista AH in territory, closing 30 new hospital accounts with $1.4M+ in sales.• Increased sales from $3K to $50K+ per month by pioneering gynecologic and urological surgery use in territory.• Won Medafor’s National Sales Contest for new account acquisition and sales growth.• Ranked #1 in region for sales 4 consecutive years.Medical Solutions International: Sure-Close Tissue Adhesive• Led from startup, closing 8 new hospital accounts, building ~ $61K in sales.• Ranked #1 in region for sales each year.Grace Medical: ENT PE Tubes and Instruments• Closed 24 new accounts, generating ~$206K in sales.• Increased sales 59% first year and 42% second year through new account acquisition and increased penetration.Buffalo Filter: Surgical Smoke Evacuation Equipment and Disposables• Delivered ~ $231K in sales by securing 26 new accounts.• Ranked #1 region for sales 3 consecutive years.• Impacted sales 20% first year and 37% second year.

Greater New Orleans Area

Physician and hospital sales of pharmaceutical products. Worked with hospital P&T process to gain formulary position. Partnered with hospital cardiovascular treatment committees to position pharmaceutical products on disease state protocols to allow for pre-discharge drug initiation. Analyzed sales data and developed business plans and communication strategies with teams to maximize sales.

Mba

B.S., Marketing

Activities and Societies: Delta Chi Fraternity Order of Omega Scholarship Recognition