Developing a fertile breeding ground for a new wave of ideas & concepts for a digital 1st audience Producer - Feature films, Web Series & Ad filmsPartnerships - Ziryab entertainment ( Producers of Bengali Beauty, the highest grossing Bangla movie to date globally). Producer - Coco & NutJoy Movie productions Aattam - Licensing deal• Business Development & Sales - Digital- Video Content, Publishing, Intellectual Properties, Digital & social agency servicesInfluencer marketing- Consulting with AER media • Strategy – Business advisory services focused on media, retail, entertainment, sports , digital & broadcast sectors - Consulting CMO, Rizz Wireless, USA• Strategy -Actionable intelligence, Big Data. Social analyticsConsulting with Unbox Social • Advisory / partnerships - Developing combat sports franchises across the spectrum- from the pinnacle of professional prize fighting to grassroots/ underground initiatives Consulting with Bookmyshow • Sales strategy - Amusemen – An advisory & outsourced sales & marketing vertical for themed entertainment concepts

Once Upon My Kitchen - Launched & now manage as a promoter & director a unique social commerce Eco-system to nurture the home cooking economyAchievements“Once Upon My Kitchen” became the torch bearer of this economy in India in a few months from launch

Created a digital platform for Indian sub culture & counter culture in an otherwise mainstream bollywood & cricket economy. Delivered ad sales & sponsorship revenue targets to back the proposition.

Launched Adlabs Imagica. Developed the sales, marketing & pricing strategy to extract theme park 2.0 kind of revenues vis a vis the existing paradigm of low quality amusement parks with suboptimal revenue streams.

Shepherded Future Group through a trying transitionary phase as Marketing Head – Ezone ( Leading Pan India electronics retailer), Marketing Head - Futurebazaar.com ( Leading E Commerce portal) & Business Head - Ezoneonline.in Incubate the “3rd, 4th & 5th floor company” at Future group with The Sports Bar, Bowling Company, F123, Talwalkar Pantaloon Fitness -Fit & Active Gyms, Sparsh Spas. Traditional retail is reserved for the lower floors.

Maximizing the power of India cricket to develop a strong cricket based broadcast destination. Swept the Promax awards as the leading channel by setting up a new paradigm for sports promos

Spearheaded MTV’s foray into broader youth focused programming & its baby steps as a network with Nick & Vh1

Marketing & broadcast orientation - Graduated to the role of the Marketing & communications head of the channel reporting directly to the Managing Director in just over a year’s time.

Formative years in the “University of advertising & branding” working on Pepsi, Godrej, 20th Century Fox & VIP industries