Professor of the Future-Centered Design MBA in the Growth Hacking and Metrics discipline.• Growth Hacking Principles• AI and Growth: artificial intelligence for processes and decisions• Key growth metrics and how to measure them• ​​How to optimize conversions• Success metrics and what to watch out for• A/B testing

• Manage the creation and implementation of marketing campaigns;• Audience analysis, development, and execution of marketing actions and campaigns;• Measurement, monitoring, analysis, and study of KPIs, CAC, and ROI;• Implementation of new media channels and maintenance of existing ones;• Control and monitoring of budgets;• Develop and implement action plans to leverage business opportunities;• Plan the digital strategy of the channel, covering the entire consumer journey (upper, mid, and lower funnel), from brand presence, sales promotion actions, and lead generation to big retail dates;• Manage Search and Display campaigns (via Adwords, Meta Ads, and Bing Ads);• Benchmarking and trend research;• Analysis and monitoring of campaign performance, as well as defining success metrics and preparing reports;• Identify gaps and optimization opportunities (CRO), focusing on conversion;• Implement A/B tests and experiments in the Growth funnel activation phase;• Responsible for increasing traffic across all digital channels.

• Authorial creation of the course program.• Adaptation of the discipline according to the required workload.• Preparation of dynamics and assessments that guarantee the absorption of knowledge by students.• Organize a list of grades and absences in the system.

• Authorial creation of the course program.• Adaptation of the discipline according to the required workload.• Preparation of dynamics and assessments that guarantee the absorption of knowledge by students.• Organize a list of grades and absences in the system.

• Authorial creation of the course program.• Adaptation of the discipline according to the required workload.• Preparation of dynamics and assessments that guarantee the absorption of knowledge by students.• Organize a list of grades and absences in the system.

• Manage the creation and implementation of marketing campaigns; • Audience analysis, development, and execution of marketing actions and campaigns; • Measurement, monitoring, analysis, and study of KPIs, CAC, ROI; • Implementation of new media channels and maintenance of existing ones; • Control and monitoring of budgets; • Develop and implement action plans to leverage business opportunities; • Plan the digital channel strategy, covering the entire consumer journey (upper, mid, and lower funnel), from brand presence, sales commercial actions, and lead generation to major retail dates; • Manage Search and Display campaigns (via Google Ads, Meta Ads, and Bing Ads); • Benchmarking and trend research; • Campaign performance analysis and monitoring, as well as defining success indicators and creating reports; • Customer relationship management: creation and follow-up of communication actions targeted to each stage of the customer journey; • Planning and production of online and offline communication materials, as well as content for the company’s digital channels and social media; • Responsible for coordinating the team and institutional marketing activities; • Responsible for e-commerce to identify optimization gaps (CRO), focusing on conversion; • Implement A/B tests and experiments in the activation phase of the Growth funnel; • Responsible for increasing traffic across all digital channels; • Responsible for A/B testing and experiments to identify new acquisition channels.

• Development of e-commerce and digital marketing courses;• Create and manage courses in the area of E-commerce;• Selection of teachers for the E-commerce course;• Responsible for material curation;• Competitor analysis and suggestions for improvements to the E-commerce course, focusing on customer success.

Professor of the Digital Marketing MBA at Faculdade Impacta, in the subjects of Social Media Platforms, SEO (Search Engine Optimization) and Google Marketing Platforms.

• Audience analysis, development, and execution of marketing actions and campaigns; • Measurement, monitoring, and study of KPIs, ROI; • Content management, implementation of new channels, and maintenance of existing ones; • Control and monitoring of budgets; • Develop and implement action plans to leverage business opportunities; • Plan the digital strategy for the channel, addressing the entire consumer journey (upper, mid, and lower funnel), from brand presence, sales actions, and lead generation to major retail events; • Manage Search and Display campaigns (via Google Ads and Facebook Ads); • Manage Programmatic Media campaigns (Prospecting and Retargeting); • Creation and monitoring of strategies for promoting content and marketing actions on Social Media; • Planning and production of online and offline communication materials, as well as content for the company's digital channels and social media; • Responsible for the promotion and recruitment for Undergraduate, Postgraduate, MBA, and Technical Courses programs; • Benchmarking and trend research; • Campaign performance analysis and monitoring (lead, registration, and enrollment control), as well as defining indicators and creating reports; • Customer relationship management: creation and follow-up of communication actions targeted at each stage of the customer journey; • Coordination of Content Marketing actions: lead generation and activation through webinars, e-books, infographics, segmented content, and videos; • Responsible for coordinating the team and institutional and product marketing activities.

• Handle requests from departments by formulating briefs; • Direct support to the marketing management and board of directors; • Gather information and commercial conditions from management; • Assist in developing promotion strategies for campaigns; • Define segmented audiences; • Define target regions for promotion; • Define the action agenda; • Monitor results; • Assist in resource and task management within the creative team; • Task allocation among the creative team; • Oversee activities and deliveries; • Work on text creation and editing; • Content planning; • Assist in developing Buyer Personas; • Assist in developing strategic content; • Social Media Management; • Strategic Planning; • Define the best channels; • Profile management on social networks; • Crisis management; • SAC 2.0 (Customer Service 2.0); • Research best practices; • Budget management (Ads).

• Audience analysis, development, and execution of marketing actions and campaigns; • Measurement, monitoring, and study of KPIs, ROI; • Implementation of new media channels and maintenance of existing ones; • Control and monitoring of budgets; • Develop and implement action plans to leverage business opportunities; • Plan the digital channel strategy, covering the entire consumer journey (upper, mid, and lower funnel), from brand presence, sales actions, and lead generation to major retail dates; • Manage Search and Display campaigns (via Google Ads, Facebook Ads, and Bing Ads); • Manage Programmatic Media campaigns (Prospecting and Retargeting); • Benchmarking and trend research; • Campaign performance analysis and monitoring, as well as defining indicators and creating reports; • Customer relationship management: creation and monitoring of communication actions targeted to each stage of the customer journey.

• Responsible for the brand's digital presence and recognition; • Responsible for performance and improvements across multiple platforms; • Conduct analyses and provide insights from multichannel data to grow the audience, generate qualified leads, and improve awareness and conversion performance on digital channels (website, blog, social media, app, campaigns, Google, media in general); • Define strategies and support the execution of Inbound Marketing, CRM, Growth, Paid Media, and Social Media actions; • Monitor results and continuously seek improvements across digital channels; • Manage agencies for Inbound, CRM, Growth, Paid Media, and Social Media; • Define and monitor KPIs, objectives, and digital metrics.

Host of the Tecnogeek program, a program that talks about technology in a simple and straightforward way, for all audiences.

Production of content about the variety and curiosities that happen in Brazil and other countries.

• Content creation for Englishtown's blog; • Content creation with a focus on Social Media management; • Corporate management of social networks (Facebook, Twitter, Instagram, Pinterest), aligning topics and identifying content opportunities; • Responsible for adapting the language of different channels to the audience and brand positioning; • Development of strategy for response SLA via inbox and the Tone of Voice for each brand; • Production of email marketing, landing pages, and digital marketing ads.

• Production and management of digital content, such as articles and blog posts; • Content creation for social media; • Content production for websites, email marketing, and digital advertising materials; • Development of content for SEO On and Off-page; • Production of press releases for media relations.

• Research, preparation and definition of agendas.• Production of articles on a wide range of subjects.• Editing and reviewing articles.

• Coverage of football matches in the São Paulo championship.• Reports for radio.• Participation as an on-call presenter in some programs.

Sales Assistant, working in customer service at a post office with a commercial focus on the sale of products and services.