Russell Ramsay Email & Phone Number

Detroit, Michigan, United States

Grand Rapids, Michigan, United States

• Created & executed the business development strategy to penetrate the markets of IoT and Medical device product development,• Established collaborative sales & co-marketing relationships with strategic partners including Amazon Web Services (AWS), Nuvoton Semiconductor, AMD/Xilinx, Nordic Semiconductor, and Microchip Technology,• Strong knowledge of full-stack IoT development including embedded connectivity, mobile application and cloud infrastructure,• Consultative engagement style that focuses on understanding clients’ pains/challenges and guiding them to maximize their business success with technology solutions,• Successfully acquired a multi-million dollar medical IoT project with the top medical diagnostics company in the United States

Greater Grand Rapids, Michigan Area

• Oversaw all large-scale business development, strategic planning and client portfolio management. Developed and implemented companywide marketing strategy from the ground up, conducting thorough analysis and research to identify target customer groups and ensure continuous alignments with relevant market trends. Successfully expanded overall portfolio to more than 750 clients, driving total annual revenue to more than $850K,• Maintained comprehensive oversight on all project management responsibilities to ensure efficient and effective delivery of client solutions,• Leveraged extensive background in digital marketing to build company platform, overseeing all SEO, PPC and social media management practices to optimize web presence and maximize visibility. Achieved top search term ranking within geographical and industry-related keyword searches, generating consistent high volume sales leads,• Coached, trained and mentored eight direct reports. Provided extensive professional development and leadership to ensure widespread understanding on effective sales methodologies and relevant best practices.

Greater Grand Rapids, Michigan Area

• Managed a $30MM customer revenue base, addressing strategic relationship development and revenue growth for several key clients, including Gentex, Johnson Controls Automotive, Stryker Medical, and GE aviation. Collaborated extensively with engineering specialists, client representatives and senior leadership to address all individual business requirements and develop mutually beneficial solutions. Coordinated and scheduled several high-level strategic planning meetings among executive leaders, providing critical support to overall strengthening of company partnerships,• Championed several innovative sales initiatives to enhance market share and drive revenue growth for key products. Successfully negotiated first-ever service agreement for new Wi-Fi + Bluetooth semiconductor chip product, generating up to $7MM in new revenue,• Collaborated extensively with design personnel and other specialists to build effective strategies, implementing viable solutions to increase market share for TI product with key accounts. Successfully doubled overall revenue for both high-value and low-value products throughout client base.

Dallas/Fort Worth Area

• Maintained total oversight on $1.3MM operating budget to maximize companywide web presence. Corresponded regularly with marketing specialists, senior leaders, client representatives and distribution partners to successfully optimize user experience on TI.com. Oversaw all daily operations for nine direct reports within specialized search analysis team,• Championed the development and implementation of TI's engineering support forums. Implemented web analytics and other tools to track data, client trends and communications. Successfully grew the forums into the primary support model for TI's customer base, allowing for direct communication on critical product information and other areas to bolster customer satisfaction,• Oversaw comprehensive product launches, lifecycle management and all online marketing for more than 15 strategic business entities,• Collaborated regularly with C-suite personnel, senior leaders and global partners to conduct tactical planning on large-scale digital marketing initiatives, supporting overall expansion of numerous product lines,• Designed, built and implemented new internal sales structures, tools and procedures to drive business development. Developed proprietary system through SalesForce to optimize client data tracking and management. Implemented off-line TI.com catalog and searching tool to facilitate sales operations and significantly improve client engagement processes.

Tucson, Arizona Area

• Successfully expanded overall business portfolio from $100MM to $180MM, coordinating the launch of 20 new product lines each year. Developed and implemented go-to-market strategies for each product launch, ensuring continuous goal alignment of all advertising messaging, placements, sales kits and client engagement,• Strategically identified new opportunities to drive business development within new market segments. Developed buy-in and support from product management leadership to initiate development of competitive integrated circuit device for use in LCD monitors. Successfully growing the product line from <$1K per year to $10MM in under 3 years.

Bachelor Of Engineering - Be, Computing And Information Systems

Master Of Business Administration - Mba, Marketing & Finance

Bachelor Of Science In Engineering, Systems & Computing Engineering

Master Of Business Administration - Mba