Driving key B2B marketing strategies for global and regional energy markets to influence brand perception, grow customer base and drive new business for the Company's cloud technology, Wood Mackenzie Lens.

Led all aspects of the global account-based marketing (ABM) strategy for the company's top-tier accounts (integrated oil companies, tier 1 investment banks) to create demand, drive retention, increase customer loyalty and achieve commercial success.

Ran the market intelligence (MI) function spanning across industry intelligence, client intelligence, and understanding company performance versus the competition. Served as the company's lead resource for a comprehensive understanding of the industry/market to support business development, new venture programs, and global market analysis.

Responsible for tracking, analyzing, and supporting the Company’s technology research (Corporate) to support the product development and commercialization process of subsurface seismic data processing and imaging. Served as technical liaison with Marketing to increase brand awareness of the Company’s offerings, leveraging a deep and diverse marketing and communications toolkit (advertising, PR, trade shows, collateral, sales training and web content).

Organized the organizational development (OD) and learning function for a global seismic and technology solutions company. Developed and executed global corporate learning events on organizational strategy and/or employee development via online webinars and onsite seminars. Generated all internal advertising of programs including traditional & digital marketing communications, online registration, logo design, as well as pre/post event survey design & analysis.

Responsible for assisting in various stages of the recruitment process while working directly with both applicants and hiring managers. Reviewing resumes, administering assessments, processing applicant paperwork, and coordinating recruiter and departmental interviews.