Rachel Watkins Email & Phone Number

• Responsible for the creation, design, development, and management of the event and meeting program, registration, websites, and meeting/event apps.
• Develop and distribute communications of registration sites, app downloads, and any other communications as related to internal/external meetings and events.
• Coordinate with vendor's program support and operations as necessary to build event pages.
• Collaborate with Event Planners to create custom registration sites, event check-in pages, apps, and websites.
• Responsible for reviewing the critical pre-launch checklist of important details before launching a website (Content, Proofing, Functionality, Security).
• Collaborate with internal and external partners to design and create eye-catching meeting/event marketing materials.

• Developed financial model to determine cost of sales and profit margin while simplifying product offering to maximize profitability and maintain high customer satisfaction.
• Promote shop using advertising tools on Etsy and Google resulting in the highest rated design.

Knoxville, Tennessee Area

• Create new web and social media content for all SMG Knoxville Facilities: Knoxville Convention Center, Knoxville Civic Auditorium-Coliseum, Chilhowee Park & Exposition Center, and World's Fair Exhibition Hall.
• Update necessary forms, maps, and client information to reflect current information and brand positioning.
• Design and create graphics for digital and print including billboards, event invitations, and brand-specific promotional items using Adobe Illustrator and Photoshop.
• Assist show and event promoters with ad buys, media appearances, press releases, marketing and sales strategies, etc.
• Curated content and managed metrics for all SMG Knoxville social media platforms.
• Create and implement effective marketing strategies specific to each venue.

Knoxville, Tennessee Area

• Assist in the activation of game day event sponsorships and coordinate campus fundraisers.
• Work with ESPN’s College GameDay to facilitate the GameDay events including event planning and marketing initiatives.
• Implement marketing strategies to build awareness of Special Spectators organization among students and athletes to promote Special Spectators.
• Launched grassroots social media campaign to benefit Helmets4Heroes.