Perform research analysis and provide insights to leadership and sales teams. Research existing markets, potential markets, industry trends and the impact of competitors and suppliers. Set up a company store on eBay to sell slow moving items. Manage website content and interface with external website consultants for SEO and SEM. Use expertise in website analytics and experience to develop digital catalog content. Key accomplishments include expanding website content by 25% and creating a tool that cut the time needed to generate unique product numbers from weeks to mere hours.

Monitored industry research relevant to the strategic vision of Retail/Digital Transformation. Identified pain points within current retail banking service processes through data mining.Developed and maintained ongoing and current point of view on industry and client dynamics.Provided regular synthesis of industry trends through weekly sessions with key business partners.Accomplishments: developed a process to coordinate secondary research findings with decision makers and primary research team; created a prioritization tool that compared performance across several variables including KANO, SUS, and competitive activities; delivered key insights on Chatbots, e-Signature, and Universal Bankers to guide the bank in implementing these initiatives.Key Strategic Research:- e-Signatures In Banking- How To Implement Universal Bankers in Branches- The Tech Giants That Dominate User Experience- The Key Drivers To Customer Loyalty- In-Branch Kiosks & Their Impact On Branch Redesign- Banking On Millennials Is Not All About Mobile- Why People Are Afraid Of Mobile Banking- Artificial Intelligence In Banking

Designed, conducted, and managed market research studies regarding existing products and services. Analyzed market trends, consumer preferences, and market opportunities. Identified key opportunities to build brand awareness, expand markets, drive sales, and introduce the latest/most powerful technology to customers. Interpreted data, formulated reports, and made recommendations based upon research findings. Tracked competitive performance and communicated results to key organizational groups and decision-makers. Assisted with analytics such as marketing mix modeling and primary research studies with customers, distribution channel elements, and end-users.Accomplishments: established a new system to track voice of the customer research; moderated consumer focus groups (a company first!); created a consumer panel; and discovered technology that could result in the world's first completely silent riding mower by 2020.

Conducted secondary research and data mining to provide sales executives and management with actionable presentations and data derived from such sources as Scarborough Research, comScore, Kantar Media, AutoView, Omniture SiteCatalyst and others for print and online products. Developed hard-hitting competitive media presentations that directly contributed to over $2.0 million in revenue. Conducted psychographic studies to identify specific audience types. Shared research data with sales representatives to assist reps on sales calls in order to present the value and benefits of The Plain Dealer, cleveland.com, and Sun News.Key accomplishments include (1) developing a pre-call sales checklist that later became a "whiteboard"​ process that pulled in expertise from various departments; (2) using GIS mapping software to plot competitive cable TV systems' coverage areas for the first time, allowing the company to see their footprint more accurately; (3) developing detailed monthly tracking reports for the automotive sales team; and (4) creating a "lost share" analysis so businesses could see how they performed in key geographic areas relative to their competition.

Supported division sales team through the creation of competitive and market intelligence. Drove sales through secondary research such as consumer psychographic and demographic analyses, trend studies, and target marketing. Projects included cable program highlights, program recaps, sales presentations, and corporate packages. Used multiple online research sources such as Nielsen, Scarborough Research, Admall.com, Kantar Media, MediaMonitors, ComScore, and Polk Insight to drive value.Accomplishments include: a new format for auto profiles presentations, new measures to track network recommendations, and high productivity in terms of presentations: 19 in one month for one type of sales presentation and 11 auto profiles in a single month.

Company formerly known as Windstream Yellow Pages and Alltel Publishing. Managed relationships with outside primary research vendors, served as point person for research for the entire company, carried out detailed data and trend analyses, conducted training sessions for sales divisions, and undertook special projects as they arose.Accomplishments include: implementing a customer feedback program based on "The Ultimate Question" and the Net Promoter Score (NPS), introducing the use of secondary research to the company to create sales collateral; the creation of a central research repository, and the creation of smaller primary research studies to save money and extend research study coverage to underserved markets.

Designed and conducted marketing, promotional, and research projects for the NASA Glenn Research Center. Served on teams dedicated to lab-wide initiatives and new business development.Key Accomplishment: the creation of the first-ever customer satisfaction study for the lab that allowed center management to benchmark performance.

Channel consulting firm in the consumer electronics and technology industry. Managed projects that linked technology clients with office superstores, specialty stores, and department stores.

Midwest's #1 food brokerage firm - an outside sales force for the food and grocery industry. Supported sales reps and account management by developing category-, trend-, brand, and SKU-level share analyses via syndicated Point-Of-Sale (POS) services such as Nielsen and IRI. Communicated pricing recommendations, promotional activities, advertising campaigns, and other marketing-related information for consumer-packaged goods (CPG) clients such as Alberto-Culver, Borden-Italian, Colgate-Palmolive, Cumberland Packaging Corp., Fort Howard, Heinz Pet Products, Jergens, and Playtex Products, among others.Accomplishments include: automating a product level report for a consumer packaged goods manufacturer (Heinz Pet Products) that cut reporting time from 3 days to under 6 hours.

Primary market research services firm. Managed projects that included selection and training of contract staff, results generation and presentation. Introduced new software and graphical solutions, improving earlier Word-based formats. Interacted with clients and vendors daily, building deep and lasting relationships in the process. Developed questionnaires and analyzed results for both qualitative and quantitative research studies.Key Projects: secret shopper programs for the Cleveland Clinic; the "Future Of Retail Banking" executive-level interviews for NCR; and customer satisfaction research for Milk Marketing, a dairy farmer co-op.Clients included AT&T, Caliber Logistics, the Cleveland Clinic, Invacare, Keithley Instruments, Mt. Sinai, Nestle, Norgren, Roadway Express, and RTA among others

Summarized and classified technology-oriented trade journals for online databases. Placed index codes on abstracts. Selected articles for abstracting. Proofread abstracts. Abstracted three articles per hour.