Market research professional with extensive experience in conducting primary and secondary research, study design, questionnaire development, data analysis, and presentation development. Background includes both qualitative and quantitative research, moderating focus groups, secret shopper programs, executive level interviews, online surveys, and panel discussions. Proven ability to achieve more efficient processes while adding value in support of overall business objectives. Strong detail-orientation with a drive to improve processes continually to keep projects and results fresh and timely.Specialties: Market Research – Consumer Insights - Shopper Insights - Data and Trend Analysis – Sales Training - Presentation Skills - GIS Mapping - Vendor Management – Sales Support - Syndicated Data - Secondary Research - Consumer Behavior - Competitive Analysis
Listed skills include Market Research, Competitive Analysis, Marketing, Marketing Research, and 23 others.