+ Designed digital and print advertising, promotion, social media, and marketing content for multiple clients globally, mainly the UK and the US, including brands such as VillageTV, BET, SpeakOnIt.org, Atlanta Caribbean Association, etc.+ Photo retouching, digital content for social media and interactive web banners, image research, conversion, and manipulation.+ Produced print materials including billboards, brochures, magazine layouts, flyers, advertising, newsletters, posters, packaging, and direct mail campaigns.+ Direct client brainstorming sessions to discuss brand messages, project goals, and design options.+ Collaborated with creative team leaders to develop and maintain authentic strategies for nonprofit organizations.+ Designed marketing materials for the BeyondHairUK brand campaign, resulting in a 20% increase in sales.+ Managed social media profiles and posted press releases—and product specials on these web portals, which increased website traffic by over 200%.+ Performed keyword research, review/editing of ad creative/copy, and ongoing management of campaigns.+ Created, managed, and executed multi-channel marketing campaigns leveraging SEO, social, email, mail/print campaigns, and events to drive customer acquisition.+ Generated email campaigns for drip, nurture, and landing pages, and performed A/B testing.

In my role as a Digital Media Designer at Client Command, I created marketing campaigns for Auto Dealerships, including print mailers, custom templates, and digital ads. I collaborated with cross-functional teams to optimize campaign creatives and processes, leading to increased engagement and growth. I managed digital asset management for dealerships across North America, including top brands like Alfa Romeo and BMW.

+ Developed and executed creative marketing campaigns.+ Implemented promotional events and campaigns with external vendors.+ Lead design discussions with stakeholders to generate new campaign concepts.+ Held weekly meetings with vendors and team members to compose compelling content (blogs, email/landing page copy, white papers, and product marketing collateral).+ Designed, created, and A/B tested email, SMS messages, and landing pages. + Updated web pages and social media sites.+ Managed digital asset inventory to ensure creative alignment across all marketing projects.+ Designed print, digital advertising, and marketing materials including banner ads, flyers, posters, and email marketing campaigns.+ Operated as lead designer of an award-winning travel industry magazine, distributed monthly.

+ Supervised the daily production of a 20-member team of designers. + Mentored, coached, motivated, and guided the team toward reviewing product workflows for accuracy. + Developed training programs and manuals for onboarding. Provided instructional design training on the mobile product.+ Reviewed end-product workflows for accuracy and quality control, including copywriting and proofing.+ Worked with vendors for new product ideas for advertisers.+ Developed, prepared, analyzed, and completed productivity reports using Salesforce. + Monitored industry technologies and followed consumer trends.

+ Delivered detailed wireframes, user flows, and low and high-fidelity mockups and refined them as needed during project sprints.+ Hands-on design experience with Mobile, Web, Email, and Digital Advertising. + Built and implemented changes and customized UI, HTML, and CSS for over 3,500 static, and responsive websites.+ Project managed multiple design projects at the same time.+ Ensured brand consistency across all areas of various industries. + Experience in UX user research, research strategy, user interviews, surveys, and usability study.+ Knowledge of user-centered design processes and methodology.