Rosalie Char Email & Phone Number

Hawaii, United States

Honolulu, Hawaii, United States

Manage CRM system to set up new contact and company accounts, process waivers, and audit membership rosters for compliance. Assist in records management of subscription documents and sales contracts for Hawaii Information Service. Ensure accurate and timely processing of services, recurring invoices, and annual reviews for all Member/Customer services.

Honolulu, Hawaii

Served as the staff partner and subject matter expert for The Longest Day (TLD), a signature fundraising event for the Association that seeks community support in developing fundraising activities of their choice on behalf of the Alzheimer’s Association. Managed, supported and recruited a volunteer committee for TLD that includes areas of recruitment, engagement and marketing for fundraising participants. Successfully built inaugural committee for the Aloha Chapter TLD efforts in the 2019 season with seven volunteers and built upon that success by developing a larger base of 15 volunteers for the 2020 committee. 2019 season resulted in an increase of 65% of revenue raised over the 2018 season. 2020 season as of July 19 had an increase of 6% for registered fundraising leaders, a 60% retention rate of fundraising leaders, and a 33% increase of confirmed donations YoY. Provided additional efforts in the area of business development, recruitment and coaching to enhance the efforts of the committee.Also supported the efforts of the Walk Manager once the major efforts of TLD were completed in areas that required additional support that included team coaching calls, logistics and volunteer management.

Honolulu, Hi

Managed inventory levels based on demand of assigned mainland supplier lines such as Hostess and La Tortilla to local suppliers such as Sun Noodle and Watanabe Bakery. Utilized past sales history, inventory levels, lead times and known promotions to determine orders by placing purchase orders and arranging shipping if needed.

Kapolei, Hi

Responsible for ensuring that May’s Hawaii finished products and packaging delivers on our company promise in quality standards. Managed inventory of perishable line to include monitoring everyday movement, reviewing sales forecasts and ordering product with co-packers scheduled to provide the maximum amount of shelf life possible once on retail shelves. Responsible for all co-packers to include maintaining current co-packer agreements and ensure that products are made to standards required. Also responsible for qualifying new potential co-packers to develop additional resources for May’s Hawaii growth in product development. Responsible for the ordering of dry goods inventory for co-packers and sister-company producing marinated meats. Developed new graphics and strategy to introduce into market to ensure proper messaging and maximizing shelf presence. Provided support for new mainland distribution through digital marketing campaign development.

Kapolei, Hawaii, United States

Primarily responsible for the annual foodservice sales budget forecast and attainment for the May's Hawaii division in conjunction with the vice president/general manager. Managed the sales planning, head-quarter presentations, negotiation, execution and internal communication for all key foodservice target segment chains. Actively participated in the new item development team for the rollout strategy and key account execution to ensure an effective launch in a timely manner. Oversaw the retail development for Windward Oahu retail locations to ensure proper product placement and allocation based on Nielson share of sales information to maximize shelf space based on product turnover.

Honolulu, Hi

In addition to the duties of the Senior Marketing Manager position as described below, work with the Senior Vice President of Sales in the development and execution of yearly sales and marketing plans for the company identified regions of Americas, Asia Pacific, e-commerce, Hawai’i and Japan to include identification of goals and objectives to support company strategic efforts and obtain revenue goals. In 2013, took responsibility of overseeing the e-commerce department that led to the launch of a new website which included a transition to a new shopping cart system which along with other changes resulted in year over year sales increase of about 30%. Website redesign along with the social media driven campaign for the search of the new “Hawaiian Host-ess” was then recognized by the American Marketing Association as 2013 Hawai’i Chapter Marketer of the Year. Developed packaging and branding plans that are being executed into packaging to bring a more cohesive brand to consumers across all markets. Managed marketing budgets that included division of budget across different regional needs to address company goals. Served as a member of the senior management team and worked with the executive team in identifying and address companywide strategic efforts and address any known issues.

Honolulu, Hawaii, United States

Position reported directly to the President. Developed and oversaw corporate marketing strategies, plans, guidelines, goals, and actions, which included brand management, development of new markets, development of new products, distribution strategies, budget development, and consumer communication and promotion. Worked closely with sales and marketing resources to develop and execute comprehensive regional sales and marketing plans that included analysis of internal capabilities and external market conditions. In addition to managing marketing department, served as team leader for product development, and team member of product innovation, strategy, and pricing teams. Evaluated contracts and oversaw outside providers of marketing services that included advertising, public relations, designers, suppliers, market research, and other consultants as needed.

Honolulu, Hawaii, United States

Developed and executed the Hawai’i Regional Marketing Plan and associated budget that included areas of activities such as advertising, public relations and consumer promotions. Developed and executed the most successful consumer promotional campaign for Hawai’i market for holiday season in the development of the Medley campaign with local artists like Raiatea Helm and Willie K. Led product development projects ranging from companywide to region specific products and met the specific needs that were required of those products. Managed a staff that was responsible for the administrative support of the department that included sales support, product development administration, on-going and ad-hoc sales reporting company needs. Assisted with training as needed for off-site team member and provide support needs in absence of department Director.

Kapolei, Hawaii, United States

Coordinated all marketing functions and activities for the Mortgage Banking Sales Division (MBD). Responsible for overseeing all tradeshows and special events, working closely with the sales team and Promotion & Events Department on all details and budget requirements. Managed MBD industry trade group participation. Worked with the industry groups to maximize effectiveness of BOH-sponsored programs.

Honolulu, Hawaii, United States

Served as the primary contact with the advertising agency, graphic designers, domestic and travel retail public relations firms and market research consultants. Managed advertising media budget for three distinct consumer markets. Developed and implemented new product launch campaigns in the local Hawai’i market and select mainland markets that included the development of a new brand for the Hawai’i market. Worked with graphic design firms to update and create new packaging to support four different brands. Directed new product market research testing with consultants and the Product Innovation department. Coordinated trade show efforts that led to an increase of attendee visits to the booth through advertising and promotions. Developed and coordinated materials for broker support binders that included sales reports, industry figures and marketing materials that clearly communicate the brand.

Honolulu, Hawaii, United States

Provided assistance in all areas to the Marketing Manager. Generated standard and customized sales reports. Created sales support materials with the advertising agency for trade and consumer purposes. Served as a back-up support to the Direct Marketing Department in the management of e-commerce sales and website maintenance.

Honolulu, Hawaii, United States

Provide assistance in all special events through development, coordination, and implementation. Database coordinator for the Governors’ Ball event and primary lead for the Pick-A-Pumpkin campaign.Responsible for the recruitment and development of company walk teams, publicity, logistics, and reports for WalkAmerica. Secured sponsorship for various aspects of WalkAmerica including checkpoints and in-kind prizes.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Pi Sigma Espilon

Business