Rob Reason Email & Phone Number

Guildford, GB

Reading, England, GB

London, GB

Leading a transformational change to the commercial and marketing strategy necessitated by regulatory pressures and new growth targets. Implementing a JTBD (Job to be Done) philosophy into both product innovation and marketing communication strategy through the adoption of the Salesforce martech stack.

London, England, GB

As Chief Strategy Officer I sat on the board and my responsibilities included:- Thought Leadership - Culture and Inspiration- New Business Development- Advertising & Brand Management- CRM & Lifecycle Marketing- Website & Digital Marketing- B2B & B2C Marketing- Marketing Strategy & Planning- Integrating Data Sciences- Designing UX & CX - Psychology &.

My challenges at RAPP were to:- As part of the UK Board help develop RAPPs new vision of Core Dialog- Lead and Manage the 'Strategy and Enablement' department of 57 people including: brand, comms, data, media, social, content, technology, programmers and developers- Create an integrated strategic solution across RAPP Creative, RAPP Media and RAPP Data.

My primary focus was:- Writing a business plan for Cigna's UK launch - Developing the business strategy and commercial model for Barclaycard bespoke- Leading the marketing strategy on Barclaycard bespoke

A life ambition. Over 100,000km covered over 5 continents, 1000s of people met, 17 cultures experienced, all 8 human emotions seen and felt, 7 wonders of the world savoured and 1 stronger marriage.We covered some ground. Plane, train, bus, coach, truck, boat, motorbike, bicycle, raft, elephant, donkey, camel and even our own two feet. Where you ask: India.

Reading, Berkshire, GB

Reporting to the Chief Marketing Officer and 4 Product Directors, responsible for leading strategy across Acquisition and Customer through the line. Achievements:- To combat no revenue growth in mobile base, conducted review of market and in-depth analysis of existing customer base. Led new strategy of targeting premium prospects with new Samsung handsets.

London, England, GB

Rapier ‘Agency of the Decade’ Reporting to Director of Planning, hired to head up Data Planning on Virgin Media but progressed to be Strategic lead across all accounts. Responsible for the management, training and recruitment of all staff within department.Achievements- Increased the volume of direct response activity making Virgin Media the biggest.

Reporting to the MD, challenged to raise the profile of Meteorite’s data planning to match the agency’s communications planning offering; by increasing the data planning revenue from existing clients and winning new clients through pitching. Achievements - Part of pitch team that won Transport for London, Blackberry, The Mall, D&B, Argos, HP and EMAP.

Reporting into the MD, progressed from an Account Manager to Project Manager to Head of Analytics and finally to Client Services Manager Achievements - Managed delivery department of SQL/Java developers and analysts- Responsible for NPD and maintaining data partnerships with other data providers- Implemented new validation system and call scripts to new.

Minneapolis, MN, US

Reporting into the Planning Director, trained then ran campaign analysis, reporting and predictive modelling on buzz airlines. Trained on TGI, Brainstorms and Focus groups then deployed skills across the agency portfolio and pitches.

Diploma, Interactive And Direct Marketing

Advanced Leadership Programme, Alp

Advanced Management Programme, Business Administration And Management, General

Bachelor Of Arts (Ba), Marketing

Art/Art Studies, General

Education record