Rich Redman Email & Phone Number

Appleton, Wi, Us

Provides marketing, communications and public relations advice to this not-for-profit organization that connects Wisconsin siblings of people with disabilities with each other, and with resources for their lifelong journey. Helped facilitate the rebranding of the organization from the Fox Valley Sibling Support Network to WisconSibs in the fall of 2014. Writes brochures, news releases and other promotional materials to help position its Sibshops and other events in northeastern Wisconsin, and its consulting services statewide.

Provides strategic and tactical marketing, communications, and public relations services with a simple, but powerful, goal: to help you successfully engage your customers in meaningful conversation that moves your brand forward.Clients have included Thrivent Financial, Goodwill NCW, Batley CPA, ThedaCare, SPARK Advertising, Menasha Corporation, Bethesda Lutheran Communities, Midwest Stay at Home Care, Fox Valley Sibling Support Network (now WisconSibs), Willems Marketing, Faith Child Care, Celebration Children's Center, Helen's House, LLC and Jacklin Furniture Resources.

Provided marketing communications strategy and implementation for innovative agency that specializes in mental health and wellness for children. Concepted, wrote and developed print materials. Managed website and oversaw social media. Wrote and evaluated two e-newsletters. Connected Catalpa staff with speaking opportunities in the community.

Appleton, Wisconsin

Developed and executed marketing and promotion plans for this 3K-8th grade elementary school at the Celebration Ministry Center of Faith Lutheran Church. Concepted, wrote and published promotional materials that reached key audiences with messages that promoted enrollment, funding and volunteer support.

Researched and wrote articles for award-winning regional publication serving the 18 counties of Wisconsin's New North. Specialty topics include "green" business initiatives and progress reports on collaborative New North sustainability and educational partnershipsHere's a link to the series: http://www.insightonbusiness.com/category/green-business/

Appleton, Wisconsin

Provides positioning, branding, marketing strategy and specific communication tools to help business and industry understand the impact of age-related changes on everyday activities through workshops, research/insights, and consultation.

Secured sponsorships and contributions from business and industry for Wisconsin's largest agricultural exhibition. Managed the solicitation, collection and recognition for $350,000 of cash and in-kind contributions

Set strategic communications direction and created materials for Goodwill NCW, its 21 retail stores, and its 20+ programs and services.During my tenure in this position, my work helped increase the number of people served by 62%, the number of individual goods donations by 25%, store sales/post-retail revenue by 43%, total revenue by 47%, and total assets by 76%.

Led brand implementation and management for Appleton Operations Center following the merger of Aid Association for Lutherans and Lutheran Brotherhood into Thrivent Financial for Lutherans. Strategized/developed initial communications materials for the new brand.Left the organization when this position was relocated to Minneapolis, and our family decided to stay in the Fox Cities.

Co-led corporate initiative to identify the needs, wants and drivers of the 65+ market and to create products, services and communications approaches to address those needs. Developed marketing communications concepts and direct-mail campaigns for specific subsegments of the retired market.

Developed concepts and materials to translate the value of AAL into clear, benefit-to-the-customer language. Examples: Why Buy from AAL? and the AAL Member Handbook. Managed two 6-month integrated marketing campaigns for insurance and investment products Designed strategic approaches and collateral materials to promote AAL’s long-term care insurance product.

Managed a team of eight professionals charged with developing strategy and tactics for point-of-sale brochures, direct mail offers, corporate and field advertising, customer newsletter, mailing insert program, ad specialty programs, and field sales letters.At the same time, managed a team of four professionals charged with maintaining and upgrading corporate Web site and e-mail customer correspondence program, while director was on special assignment.

Managed corporate and field advertising programs. Wrote/developed corporate promotional material. Member of AAL’s Marketing Strategy Development Team and writer/editor of strategy document.

Responsible for major upgrade to AAL’s corporate identity, including logo, literature, corporate video, lobby and other facility changes. This helped move the “percent of Lutherans who know AAL fairly or somewhat well” from 50% in 1990 to 62% in 1995. Reshaped sales literature from product-focused, feature-oriented to customer-focused, benefit-oriented materials. Converted corporate advertising program from an awareness-only program to one generating over 25,000 agent leads annually. Conceptualized and wrote a 100-page strategy document redefining AAL’s communications approach from a “corporate monologue” into a “consumer dialogue.” Championed the development of AAL’s initial home page on the World Wide Web (9/10/95).

Directed a staff of three to recruit, train, motivate and recognize a network of politically active volunteer “legicators” who would help preserve AAL’s multi-million dollar tax exemption by educating their legislators about the good things AAL volunteers did in their communities. Conceptualized and delivered more than 70 educational/motivational “Letting Our Light Shine” sessions to train volunteers how to contact legislators. Generated more than 1,000 contacts with federal, state and local legislators.

Developed strategies for AAL corporate outreach into Appleton and Fox Valley communities. Managed a staff of 10 with day-to-day responsibility for the corporate contribution program (both direct grants and employee gift-matching), employee volunteer program, community and civic involvement programs (including United Way, Junior Achievement, school/business partnership, Chamber of Commerce), corporate events, and visitor services.

Provided communications consulting and project management services to 40 members of the Fraternal Operations Department, coordinating over 100 print and audiovisual projects annually. Served as account executive between internal clients and in-house communications units (writing, design, audiovisual, forms, printing, supply, mailing, and purchasing), as well as external printing and production resources.

Promoted Valparaiso University to prospective students on campus and in high schools across the country through presentations and interviews. Wrote and designed promotional materials and multimedia presentation targeted to prospective students. Served as admissions office liaison with VU Foreign Student Office.

Radio/Tv Journalism

Ba, English, German, Journalism, Theology

Activities and Societies: University Choir, Schola Cantorum, WVUR-FM, Co-founder of Valparaiso International Student Association (VISA)